The Fishing and Marine Industry Daily News Feed

12 Days of FishMas Advent Calendar Available Exclusively at Walmart from Catch Co.

CHICAGO  – Catch Co., a fishing brand, content, and commerce platform, as well as the maker of the popular Mystery Tackle Box monthly subscription box, announced today the introduction of its first ever Fishmas Advent Calendar, available exclusively at Walmart this holiday season.

Featuring 12 days of hand-selected fishing products perfect for all experience levels, Catch Co.’s Mystery Tackle Box Fishmas Advent Calendar is the ideal gift for anglers who enjoy the excitement of trying new products. The calendar, which is available now for purchase, is sold exclusively at Walmart stores nationwide and on and retails for $24.99.

“With advent calendars making a big comeback in recent years, we didn’t want fishing fans to miss out on all the fun,” said Ross Gordon, founder and CEO of Catch Co. “The Mystery Tackle Box 12 Days of Fishmas Advent Calendar takes our Mystery Tackle Box to the next level, delivering 12 days of surprise and joy to anglers this holiday season.”

The Mystery Tackle Box 12 Days of Fishmas Advent Calendar includes everything on an angler’s wish list, such as lures, tackle and Catch Co. swag. Just like Catch Co.’s Mystery Tackle Box subscription service, the products included complement the needs of any angler, from novice to expert.

“We’re committed to rescuing people from the indoors, and our advent calendar is another way to do that,” said Gordon. “We’re always looking for ways to stay innovative, fresh and relevant, and we’re confident that this new offering in partnership with Walmart will make one of the best fishing gifts of the season.”

The Mystery Tackle Box 12 Days of Fishmas Advent Calendar is available at and all Walmart locations.


To learn more about Catch Co., view its content series and explore species and waterbody-specific product lines developed to help anglers catch more fish, visit Follow along with over 3 million anglers on the brand’s @CatchCo, @MysteryTackleBox and @KarlsBaitandTackle social channels on all platforms.



About Catch Co.

Founded in 2012 by fishing enthusiast Ross Gordon, Catch Co. is on a mission to ‘rescue people from the indoors’ with the best products, content, and shopping experiences in all of fishing. Catch Co. is best known for its innovative commerce brands Mystery Tackle Box, the original monthly subscription box of lures and tackle, and Karl’s Bait & Tackle, a membership-based ecommerce platform. The company has developed some of the industry’s most innovative products entirely in-house. It has a passionate social community of over two million followers and produces an original video series that has garnered millions of minutes of attention. For more information and inspiration to get outside, visit

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