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Gunpowder Inc. Adds Creative Director Brian Steinseifer

Gunpowder, Inc., a full-service marketing communications agency for many of the world’s top enthusiast brands, announces the addition of Brian Steinseifer as Creative Director. In his new role, Steinseifer will lead the creative team as they continue to develop impactful and meaningful work
for the agency’s expanding roster of industry-leading outdoors brands.

The agency’s roster of clients including Pure Fishing and its stable of brands including Berkley, Ugly Stik and PENN, along with Batteries Plus, THOR Industries and Breeo continue to rely on Gunpowder to operate at the intersection of earned and paid media with big ideas and creative content at the center. Working alongside the leadership team, including recently hired Director of Digital and Business Analytics Germaine Krysowiak, Steinseifer will steer the agency’s creative process and team in a digital-first environment.

“There are plenty of creatives out there with a laundry list of awards and hot work,” said Ryan Chuckel, founder of Gunpowder Inc. “But we lead creative strategy and ideation for brands that must be authentic in meaningful ways beyond a transaction. Brian understands how to use big ideas and great work to drive commerce while fostering a more valuable relationship between brands and its community.”

Steinseifer comes to Gunpowder from Milwaukee-based BVK, where he served as Associate Creative Director, creating CPG campaigns for clients such as Carmex and Bofferding Beer, as well as tourism campaigns for destinations like Nevada, Salt Lake, Aspen and more. Prior to his time at BVK, Steinseifer worked at some of the leading creative agencies in Milwaukee and Chicago, touching high-profile brands like Porsche, Corona, Sea-Ray, Can-Am ATV, Sea-Doo, Four Winns, Scarab Jet Boats, Evinrude and many more.

“I feel incredibly fortunate to join this fun, vibrant team at such a pivotal time in their growth,” said Stenseifer. “I’ve worked with many of them at past agencies, so I know firsthand the level of talent, passion and grit this team pours into every facet of the work. This agency has already done some amazing creative work so it’s just a matter of raising our own bar and further establishing our identity as a place that creates and executes ideas that can drive true change for our clients.”

About Gunpowder, Inc.

Since 2015, Gunpowder has been driving dynamic communications programs for some of the world’s most influential enthusiast brands including GoPro, Humminbird, Minn Kota, Pure Fishing, Breeo, Uncharted Supply Co. and THOR Industries. The agency is built on a commitment to driving earned media coverage and social engagement with brand communities through a nimble, creative approach and by understanding how strong strategy and blue-collar work ethic can drive positive business results. The people of Gunpowder live, work and play with its clients’ products and services at the center of their lives. More information is available at

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