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B.A.S.S. Announces Partnership with Dyehard Fan Supply

BIRMINGHAM, Ala. — B.A.S.S. has announced a new partnership with Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, to create a new and expanded assortment of elevated B.A.S.S. branded apparel available at tournaments and online.
“We’re pleased to work alongside Dyehard to create fresh designs and merchandise for our fans, whether they are at our exciting events or shopping through our sleek new online store at,” said Chase Anderson, B.A.S.S. CEO.

Dyehard serves as the official merchandising partner for several major collegiate and professional programs and athletic leagues, including the University of Arkansas, Auburn University, the University of North Carolina, Rutgers University, the University of Pittsburgh, Michigan State, Mississippi State, Iowa State, LouCity FC, Kentucky Derby and ProRodeo.

Leading factors in B.A.S.S.’s selection of Dyehard were the merchandise company’s unique partnership-focused model and their ability to nimbly adapt product assortments that cater to the expanding B.A.S.S. fan base. Dyehard will manage the official Bassmaster online store, have a retail presence at their annual Bassmaster Classic and execute experiential pop-up shops at Elite Series events.

“We are incredibly excited to have been selected as the official merchandising and retail partner for Bassmaster,” said Dyehard CEO Wes Day. “The Dyehard Fan Supply team is particularly excited about working with the worldwide authority on bass fishing and keeper of the culture of the sport.”

“In true partnership fashion, we look forward to collaborating with the B.A.S.S team in order to elevate the overall customer experience through unique product offerings online, at their annual Bassmaster Classic expo and in-venue at their Elite Series tournament stops,” added Anna Kolda, Dyehard SVP of Business Development & Partnerships.

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