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Banks Inc. Celebrates 96-Year Partnership With Mustad USA

Banks Inc., a leading name in manufacturer’s representation, announces the conclusion of its historic 96-year partnership with Mustad USA. This exceptional collaboration, spanning nearly a century, came to a close in December, marking the end of the oldest standing manufacturer’s representation relationship in the industry.

Banks, Inc. takes great pride in its journey alongside Mustad USA, from the brand’s humble beginnings on US shores in 1928 to its current status as one of the most iconic names in the fishing industry. Together, we have built a legacy that will be remembered for generations and is a testament to the dedication we have both given to the business. As Mustad USA transitions to an internal sales model with its talented staff, we extend our heartfelt best wishes for continued success. 

Throughout this 96-year evolution, we have constantly adapted to changing market dynamics and industry trends. One thing remains constant however, our commitment to face-to-face meetings, nurturing valuable relationships with every account we serve across the USA. Our team’s presence on the road, in stores, and our focus on listening to customers have allowed us to take valuable market insights back to the great brands we represent. This “mirror of the marketplace” communication has been instrumental in keeping us, our factories and customers at the forefront of the industry for nearly a century.

Banks Inc. eagerly looks forward to the next 96 years of innovation, growth, and success. We remain dedicated to maintaining the work ethics that have defined us for nearly a century and express much gratitude to our valued customers and partners who have and will continue to support us in the future.

About Banks Inc.

Banks Inc. Led by Principal Trip Banks -Banks Inc is a leading manufacturer’s representation firm with a proud history dating back to 1928. Recognized with a century worth of Agency of the Year awards, we are always out earning our next! We specialize in promoting outdoor recreation, serving clients across the United States with dedication, integrity, and unmatched industry expertise and the professionalism which has kept us in business for nearly a century.

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