Bass Snacks that Bounce Back

Z-Man’s® new, long-lasting Gobius™ structure swimbait gets eaten by more than just smallmouth bass

Ladson, SC – Beyond the Great Lakes, few fish have ever seen a living, breathing goby. Ditto for largemouths in your local bass lake, your favorite smallmouth stream or even the nearest blue ribbon brown trout river. So how to explain the allure and all the predatory kill shots aimed at Z-Man’s new invasive-imitating Gobius swimbait . . . even where gobies don’t exist?

As with all superplastics composed from 10X Tough ElaZtech®, the answer resides in the bait’s free-flowing action, natural buoyancy and relentless ability to shake off violent strikes that mortally wound similar baits made from traditional plastics. Gumdrop-soft, lively and yet relentlessly resilient, the Z-Man Gobius structure swimbait is available for action now at your favorite outdoor retailer.

“Cast a Z-Man Gobius in Lake Erie and inevitably, you’ll catch a pile of brown bass,” believes Z-Man pro Grae Buck, speaking from experience at lakes Erie and Ontario, where gobies have ballooned bass growth to freakish dimensions. “We all know smallmouths selectively target gobies in the Great Lakes. But the little secret is, Z-Man’s cool little bottom-hugging swimbait mimics so many other baitfish eagerly eaten by predators—mottled sculpins, darters, bullheads and even saltwater mud minnows. That makes the Gobius a total confidence bait, everywhere you cast it. But get past its fishy skin, gills and fins and you also discover a super smart bait design camouflaging some pretty impressive mechanics.”

Z-Man Gobius (Tech / Specs):
Pre-rigged structure swimbait with refined torso, gill plate, fin and tail anatomy3” round goby profile in 3/8-, 1/2- and 3/4-ounce weightsMolded from 10X Tough ElaZtech® – outlasts similar baits by orders of magnitudeSpecialized split dorsal fin brush guard protects hookpoint from hardcoverInternal structure jig / harness deflects cover, crawls across bottom for exceptional snag resistanceRounded paddle tail wags subtly at any retrieve speedAt rest, buoyant material produces enticing tail-up posture, suggestive of a feeding baitfishCustom 1/0 medium wire, black nickel sickle hookEight hand-painted color patterns featuring biological body and eye detailingBONUS feature: Ultra soft, compressible body opens hook gap for superior hookup success
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Available at major outdoor retailers now, the 3-inch Z-Man Gobius is already igniting traditional smallmouth bass venues and well beyond—trophy largemouth bass, crappie, walleye, big trout, as well as an underrated inshore saltwater swimmer. MSRP $5.99 each. For more information, visit

About Z-Man Fishing Products

A dynamic Charleston, South Carolina based company, Z-Man Fishing Products has melded leading edge fishing tackle with technology for nearly three decades. Z-Man has long been among the industry’s largest suppliers of silicone skirt material used in jigs, spinnerbaits and other lures. Creator of the Original ChatterBait®, Z-Man is also the renowned innovators of 10X Tough ElaZtech® softbaits, among the most coveted baits in fresh- and saltwater. Z-Man is one of the fastest-growing lure brands worldwide.


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