Outdoor industry marketing agency TBA Outdoors is expanding its influence with the organization’s podcast aimed at helping outdoor brands grow and connect with their customers. Hosted by TBA Outdoors President, Todd Fuller, the Behind The Brand series features monthly guests including outdoor brand business owners discussing a myriad of topics that relate to brand-building in the outdoor world specifically.
On Episode 21 of Behind The Brand, Fuller takes a look inside packrafting brand, Kokopelli. Fuller is joined by Kyle Rajaniemi, Director of Marketing at Kokopelli, to explore how the brand emerged and evolved and to discuss its new offerings, including the Kaster, to debut in July at the world’s largest sportfishing show, ICAST.
Since 2012, Kokopelli Outdoor Inc. has designed and manufactured award-winning packrafts, inflatable kayaks and stand-up paddle boards that are lightweight, ruggedly designed to last and purposefully built for ultimate portability and packability.
“The new Kaster is Kokopelli’s first purpose-built inflatable kayak for the angling community,” said Rajaniemi. “The Kaster features an extended length, increased width for stability, a seat riser and five universal Scotty Mounts. It comes as a complete kit — boat, seat, paddle and pump — so that you have everything in one bag for a day on the water.”
To take a closer look, listen to the entire podcast for insight on how the brand has evolved in just over a decade to become a diverse creator of products for nearly every on-water activity. Fuller and Rajaniemi also discuss all of the great features of the new Kaster along with all of the products that will be featured at ICAST.
Episodes are available on Soundcloud, and iTunes. Follow along on the TBA Outdoors Behind the Brand podcast page for episode descriptions and a complete collection of video episodes.
TBA Outdoors has niche category expertise and has been the driving force behind many national brands including Contender Boats, Fish Hippie, Williams Knife Co., Over Under Clothing, Heybo, Parallel Eyewear and Frogg Toggs, developing and delivering tangible results that positively impact business in the outdoor industry.
To inquire about being a guest on the TBA Outdoors podcast, contact Todd Fuller at tfuller@tbaoutdoors.com. For more information about TBA Outdoors, visit TBAoutdoors.com, like us on Facebook or follow us on Instagram.
About TBA Outdoors
TBA Outdoors is a subsidiary of Brandon specializing in the outdoor industry. TBA Outdoors employs a global team of more than 100, and those team members don’t just work outside, they live outside, providing a unique advantage and niche lifestyle experience. TBA Outdoors is headquartered in Orlando, Fla., with offices in Charleston, S.C.; Myrtle Beach, S.C.; and Charlotte, N.C. As one of only 24 certified and accredited brand strategist agencies in the United States, TBA Outdoors is results-driven and digital-minded and has powered successful programs and campaigns by aligning clients’ business objectives with creative brand strategies. This team of experts is out in the field or on the water generating corporate marketing strategies and revolutionary business-building ideas for outdoor clients.
