The Fishing and Marine Industry Daily News Feed

Berkley Gulp! Adds Chrome Colorway to Four classic Saltwater Shapes

COLUMBIA S.C. Berkley’s lineup of revolutionary Gulp! saltwater soft baits now gets better. Berkley Gulp! upgrades four of their classic shapes with game-changing Chrome colorways, making this bait even more life-like and enticing to fish.

Backed by science and proven to create 400 times more scent dispersion than the competition to expand the strike zone, Berkley’s proprietary Gulp! scent technology is infused into the core of each bait. The expanded colors represent another step forward in the evolution of Gulp!, as most saltwater baitfish exhibit some silver hue that flashes with the sun’s reflection. Chrome Gulp! mimics this trait with metallic tones that are available in four essential Gulp! bait shapes – Paddletail, Shrimp, Swimming Mullet, and Jerkshad and the new color offering includes Chrome, Fools Gold, Green Chrome, Purple Chrome, and Red Chrome colors.

gulp chrome 01

Saltwater anglers can find the perfect fit for any inshore species with even more color options. The combination of the Gulp! infused scent and flavor, proven swimming movement, and now these new life-like Chrome colors will ensure big-fish strikes under all conditions.

gulp chrome 02

Key Features

  • Paddletail, Shrimp & Swimming Mullet come in 3-inch & 4-inch sizes
  • Jerkshad comes in 5-inch & 6-inch sizes
  • New Chrome tone colors: Chrome, Fools Gold, Green Chrome, Purple Chrome and Red Chrome
  • Saltwater Gulp! bag only

MSRP $7.99

To learn more about Berkley Fishing, Click HERE.

For more information about the 2022 new products from all the Pure Fishing brands, including downloadable press releases, spec sheets, images and logos, go here.

About Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

Keep your finger on the fishing industry pulse

The Definititive News Source of the Fishing & Marine Industry