COLUMBIA, S.C. (Oct. 15, 2026) — Traditional crankbaits are built to reach a predetermined depth, leaving anglers to match the right bait, cast distance, and retrieve speed to fish holding at a specific level in the water column. The all-new Berkley Unlock changes that equation. Designed as a versatile sinking crankbait, the Unlock gives anglers control over where in the water column their bait fishes, allowing them to target fish from shallow cover to deeper open water with a single bait.
Instead of relying on a traditional crankbait dive curve, the Unlock allows anglers to set their depth by simply adjusting the countdown before beginning the retrieve. Its sinking design helps eliminate portions of the cast traditionally spent getting a crankbait down to its target depth and bringing it back toward the surface, allowing anglers to keep the bait in the strike zone for more of the retrieve. Whether targeting a shallow weed line, suspended fish offshore or fish positioned along a steep break, anglers can adjust the depth of the Unlock to the situation without constantly changing baits.
The Unlock is about more than just depth control. On a straight retrieve, it delivers the familiar hunting action of a crankbait, while changes in cadence produce a darting motion. When paused, the Unlock produces a unique hover-and-flare action designed to trigger reaction bites from following fish. This combination allows anglers to control the bait from splashdown through the end of the retrieve and adapt their presentation to fish behavior along the way. The Unlock can be fished shallow or deep, around vegetation or in open water. It can be straight retrieved, jerked or trolled, giving bass and walleye anglers a single bait built to cover a wide range of situations on the water.
“Unlock was designed to give anglers more control over where and how they fish a crankbait,” said Chris Seylar, Associate Product Manager for Berkley. “Instead of being limited by a predetermined dive curve, anglers can adjust their countdown to reach the depth they want and then change their retrieve to make the bait behave differently. It gives them the ability to adapt to what the fish are doing and make more of every cast.”
Key Features
- Ability to reach target depth and activate strike-triggering action throughout the retrieve
- Target fish at different levels by adjusting your countdown
- Deploy hover-and-flare action that triggers reaction bites, or with a change of cadence, deliver a darting jerkbait-style motion that drives fish to commit
- Engineered to sink yet fish clean in the shallows giving anglers unmatched versatility
- Equipped with stout, sticky sharp Fusion19 hooks for easy penetration and great holding power
Sizes: 52 mm, 62 mm, 72 mm
Colors: Blue Flashback, Chrome Shad, Ghost Morning Dawn, Vapor Herring, French Pearl, Ghost Sexy Shad, Ghost Chrome Gill, Perch, Nebu, Wakasagi, Firetiger, Black Silver, Korey’s Candy, Special Red Craw, Phantom Craw, Ghost Red Craw, Blue Vapor OB, Clown, Table Rock, Green Shad
Retail price: $14.99
Availability: Available Now
About Pure Fishing
Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia, Berkley, DAM, Fenwick, Fin-Nor, Frabill, Greys, Hardy, Hodgman, Johnson, JRC, Madcat, Mitchell, PENN, Pflueger, Plano, Prologic, Savage Gear, Shakespeare, SpiderWire, Stren, Ugly Stik and Van Staal.
