The Fishing and Marine Industry Daily News Feed

Best Bank Bait?

BEMIDJI, Minn. – Since its introduction more than 25 years ago, Northland’s Mimic Minnow Shad has ranked as the company’s #1 selling lure. That should come as little surprise to the thousands who love it as an all-purpose target for walleyes, crappies, bass, trout, perch, and sunfish.

If you haven’t put one through the paces, the window is open with river walleyes already on the move and northern lakes about to peel away their winter skin.

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Molded from tough but supple soft plastic, the Mimic Minnow Shad features a lifelike “holographic” Baitfish-Image® body that swims and wiggles to mimic gamefish forage – soft, chewy minnows. Designed with a “Stand-Up” jig head that allows for bottom jigging, trolling or use as a swimbait both in open water and around weeds, brush and timber, it also sports a Mustad® Needle-Point hook and 3-D molded eyes.

Last year, Northland expanded the Mimic Minnow Shad lineup with new color patterns to include Bubblegum Tiger, Wonderbread, Purple Wonder, and Sneeze, all of which have performed exceptionally well with Northland’s Rumble Stick, Rumble Shiner, Rumble Shad and Rumble B crankbait lines. High-visibility colors to be sure, the color additions provide anglers more options for fishing in a wide variety of conditions ranging from bluebird skies and gin-clear water to heavy cloud cover and murky depths.

The Mimic Minnow Shad is available in five sizes: 1/32-oz., 1/16-oz., 1/8-oz., ¼-oz. and 3/8-oz. MSRP is $4.49. Packaged two per card.

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  • Multi-species lure catches walleye, crappie, bass, trout perch and more
  • Four new color patterns for increased versatility: Bubblegum Tiger, Wonderbread, Purple Wonder and Sneeze
  • New patterns based on proven Rumble Series success
  • Extremely durable soft-plastic body with paddle tail for thumping action
  • Mustad® Needle-Point hook and 3-D molded eyes
  • “Stand-Up” jig head allows jigging, trolling or use as a swimbait
  • Available in all five Mimic Minnow Shad sizes: 1/32-oz., 1/16-oz., 1/8-oz., ¼-oz. and 3/8-oz.

MSRP $4.49 (2 Pack)

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ABOUT Northland® Fishing Tackle

In 1975, a young Northwoods fishing guide named John Peterson started pouring jigs and tying tackle for his clients in a small remote cabin in northern Minnesota. The lures were innovative, made with high quality components, and most importantly, were catching fish when no other baits were working! Word spread like wildfire, the phone started ringing… and the Northland Fishing Tackle® brand was in hot demand! For 40 years now, John and the Northland® team have been designing, testing and perfecting an exclusive line of products that catch fish like no other brand on the market today. Manufactured in the heart of Minnesota’s finest fishing waters, Northland® is one of the country’s leading producers of premium quality jigs, live bait rigs, spinnerbaits and spoons for crappies, bluegills, perch, walleyes, bass, trout, northern pike and muskies.

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