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Bill Lewis Lures Unveils Scope Stik

Irving, TX – Bill Lewis Lures is excited to announce the debut of the all-new Scope Stik. Designed for max-detection on forward-facing sonar, the Scope Stik fills the need for a jerkbait in the Bill Lewis lineup while raising the bar for jerkbait design.

“The new Scope Stik is a bait that we’ve needed in the lineup for years,” admits Bill Lewis pro Mark Daniels Jr. “We’ve finally developed it and it’s flat-out amazing.”

The Scope Stik features pronounced, flattened sides combined with a lip design that makes the lure turn hard and flash sideways at your ‘scope’. It’ll practically wave at you on the screen!

Available in two sizes, 100 mm and 120 mm, the Scope Stik will be available in six models that allow it to cover a wide range of depths. The Scope Stik 100 has a floating model (0’-3′) in addition to a suspending model (4’-6′). The 120 size offers the same applications, as well as a deeper suspending option (7’-10’) and a sinking model (7’-10’ PLUS). All models will be equipped with Mustad Triple Grip UltraPoints.

“The action on this bait is second to none as it jumps left to right, as well as up and down,” says Daniels Jr. “It’s truly unlike any other jerkbait I’ve ever seen. With its pronounced, flattened sides it shows up so well on my LiveScope. This is going to be a huge player for me on tour.”

The Bill Lewis brand has been built on decades of proven results, and the future looks even brighter. For more information on the Bill Lewis brand of lures, please visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email Or, if you’d like to check out the entire family of GSM brands, please visit

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