Brian Phillips Named President of Big Rock Sports

GRAHAM, NC— Big Rock Sports announces the promotion of Brian Phillips to President effective immediately. In his new role, Brian will assume responsibility for leading all aspects of the Big Rock Sports business.

Brian has consistently demonstrated his leadership and dedication throughout his tenure at Big Rock Sports, playing pivotal roles in multiple senior management positions.  Since joining the company in 2010 as Director of National Accounts, he quickly rose through the ranks.  Most recently, as the Senior Vice President of Sales and Merchandising, Brian has consistently delivered outstanding results, driving revenue growth and fostering strong customer and vendor-partner relationships.

Prior to joining Big Rock Sports, he spent 14 years working with leading companies such as United Technologies and Jarden Consumer Solutions, where he excelled in the Hardware/Home Improvement and Sporting Goods sectors. Brian’s diverse background and extensive experience in the consumer goods industry further strengthens his expertise.

“Brian’s promotion to President of Big Rock Sports is a testament to his exceptional leadership skills, vast industry knowledge, and proven ability to drive business growth,” said Ed Small, Chief Executive Officer at Big Rock Sports and parent company, Peak Global Holdings.  “Throughout his 13 years with Big Rock Sports, Brian has continuously displayed a passion for innovation and a pursuit of excellence. With Brian as President, Big Rock Sports is well-positioned to capitalize on emerging opportunities and further solidify our position as the premier sporting goods distributor in North America.”

Brian holds a Bachelor of Science in Business Administration with a concentration in Marketing from Appalachian State University, which he received in 1996. In addition, he completed the Emerging Leaders program from the University of Virginia Darden School of Business, further enhancing his leadership skills and strategic acumen.

About Big Rock Sports

The premier outdoor sporting goods distributor in North America, Big Rock Sports, LLC, is focused on supplying more than 15,000 retailers with the best products from over 1,200 manufacturers in the fishing and shooting sports industry.  Big Rock Sports services retailers in all 50 states with 850,000 square feet of distribution facilities located in North Carolina, Minnesota, and Nevada. The company is strongly committed to protecting the rights of hunters, anglers and all outdoor enthusiasts. Big Rock Sports is a privately held company with a home office in Graham, NC. BigRockSports.com.

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