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Carr Specialty Baits, Inc. Welcomes New Vice President of Marketing & Advertising

Courtney Woznek to join Fishbites (Carr Specialty Baits, Inc.) in a marketing leadership role created to support the growth of the Florida-based company

fishbites 112224St. Augustine, Fla. – March 23, 2023 – Fishbites (Carr Specialty Baits, Inc.) has appointed Courtney Woznek to the role of Vice President of Marketing & Advertising, a position that will be an integral part of the continued growth of the brand and the company as they plan to expand into new international markets.

Fishbites, a St. Augustine Florida-based company, is known for its artificial baits for surf, inshore, offshore, and freshwater fishing that have successfully caught quality fish worldwide. Fishbites has proven its efficacy in the Bahamas, Europe, the Middle East, Mexico, and New Zealand, and with this expansion has decided to grow the team to support the increased workload.

“Courtney has been part of the Fishbites family for quite some time now, and we knew that bringing her on board would be a welcomed addition to the team,” said Terry Dillinger, President & CEO of Carr Specialty Baits, Inc. “We are all excited to leverage Courtney’s expertise and love of building brands in the fishing industry. She will oversee all of our marketing and advertising efforts for Fishbites and Fishbites Trading Post while continuing to partner with our worldwide network to grow brand awareness.”

Woznek brings 20 years of sales and marketing experience having previously served in leadership roles with Girl Scouts, Expansive Commercial Workspace, Salt Strong, and IHG/Marriott Hotels, and has also been part of the Fishbites Pro Staff team for several years.

“I’m grateful for the opportunity to help shape the growth direction of our brands and spread the word through marketing and advertising here in the States and now globally. I truly believe in this company and have always loved all of the good they do for our communities so I’m beyond excited to make an impact working alongside this amazing team,” said Woznek.

For more information about Carr Specialty Baits, Inc., Fishbites®, and Fishbites Trading Post, visit

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