With extensive experience managing OEM programs across the fishing industry, Reid brings a wealth of knowledge and expertise that will further elevate Cashion’s OEM and private label fishing rods and blanks capabilities.
“Its an honor to join Cashion Rods and work alongside such a talented team. The opportunity to contribute to a truly American brand, known for its dedication to quality and innovation is very exciting.”
“We are excited to welcome Reid to the Cashion family. His extensive background in operations and OEM management aligns perfectly with our mission to deliver top-tier, American-made fishing products to anglers everywhere. Reid’s skillset when it comes to manufacturing, supply chain, and leadership will undoubtedly enhance our commitment to excellence in both Cashion branded and private label rod production.” Says founder Dr. Matthew Cashion.
“Its an honor to join Cashion Rods and work alongside such a talented team. The opportunity to contribute to a truly American brand, known for its dedication to quality and innovation is very exciting.” Reid says. “I look forward to helping push the limits of fishing tackle from a product quality perspective as well as working with Cashion’s many OEM customers to elevate their brand offerings.”
Reid’s addition to Cashion Rods is part of our ongoing commitment to assembling a dynamic, experienced team. With his deep industry knowledge and proven operational expertise, Reid will play a key role in scaling our production, enhancing efficiency, and expanding our custom offerings.
We believe his leadership will be instrumental in meeting the growing demand for OEM and private label solutions that embody Cashion’s dedication to performance and quality.
For more information on Cashion’s OEM and private label capabilities, or to discuss partnership opportunities, please reach out to our National Sales Manager Ben Choate: ben.choate@cashionrods.com.
