ICAST 2023: Delivering All Anglers the Upper Hand

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PARK FALLS, Wis. – It’s been another busy year in Park Falls, Wisconsin. In addition to celebrating 75 years of putting anglers at the center of everything we do,  St. Croix Rod – handcrafters of the Best Rods on Earth® – is unveiling eight new and reengineered rod series for 2024 at ICAST this week. Headlined by the totally reimagined and comprehensive Mojo Bass series featuring the proprietary TRIGON handle and Dynamix reel seat as well as the lighter, more comfortable, and expanded Avid Inshore series, St. Croix’s new-for-2024 rod introductions feature exciting and angler-centric combinations of new materials, new ergonomics, and new levels of performance for all anglers across varied points.

If you are a retail partner or a member of the fishing media walking the floor in Orlando this week, our entire St. Croix family invites you to take a detailed, firsthand look at all the exciting projects undertaken on behalf of anglers that are coming to fruition here at ICAST 2023. Please come see us at ICAST On the Water or throughout the week ahead in Booth #3022. Additionally, you can get an up close look at Mojo Bass TRIGON (Freshwater Rod category), Avid Inshore (Saltwater Rod category), Connect (Fly Rod category), and Panfish Ice Combos (Ice Fishing category) in the ICAST 2023 New Product Showcase. For those taking care of business at home, please take a virtual tour of all our new products by clicking any of the links below.

St. Croix Mojo Bass TRIGON Series – Freshwater Rod Category


Featuring St. Croix’s all-new ergonomic TRIGON handle and Dynamix Reel Seat design based on anthropometric data and delivering breakthrough levels of angler comfort and control, the next-generation Mojo Bass TRIGON Series expands to 34 models – 25 casting and nine spinning – for 2024. The comprehensive Mojo Bass TRIGON Series features premium SCIII carbon or 100% Linear S-Glass blanks (reaction-bait Mojo Bass Glass TRIGON models only), with lengths, powers, and actions to perfectly support any bass-fishing technique from BFS to eight-ounce swimbaits. Retail prices range from $165-$270 with a 5-year warranty. See Mojo Bass TRIGON in the Freshwater Rod category of the ICAST 2023 New Product Showcase. Available August 1, 2023.

St. Croix Avid Inshore Series – Saltwater Rod Category

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Dramatically re-engineered for 2024, the next generation of St. Croix Avid Inshore includes 23 dialed-in models – 17 spinning and six casting – handcrafted in the USA on stronger and lighter SCIII+ hybrid carbon blanks and incorporating all top St. Croix technologies. Angler-driven ergonomic improvements include all-new full-handled grip designs crafted from new, ultra-durable agglomerated cork. Lengths, powers, and actions have also been updated to better support popular and emerging inshore techniques and presentations. Retail prices range from $240-$320 with a 15-year warranty. See Avid Inshore in the Saltwater Rod category of the ICAST 2023 New Product Showcase. Available August 1, 2023.

St. Croix Connect Series – Fly Rod Category

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Driven by the journey, Connect Series consists of ten versatile 4-piece fly rods covering #3 through #9 line weights, handcrafted on powerful but easy-loading, medium-fast actions that perfectly support anglers looking to climb the ladder of fly-fishing techniques – from trout and bass to light saltwater applications. Connect rods feature the strength and responsiveness of our legendary SCIII and SCII carbon fiber materials to give anglers the upper hand in the widest possible range of conditions and pursuits. Retail price is $295 with a five-year warranty. See Connect in the Fly Rod category of the ICAST 2023 New Product Showcase. Available September 15, 2023.

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St. Croix Panfish Series Ice Combos – Ice Fishing Category


Consisting of three models ranging in length from 28” to 36” and covering ultralight and light powers, St. Croix’s new Panfish Ice Combos support optimized panfish presentations while offering extreme durability, high-quality components, and precision-balanced performance. Panfish Ice rods are crafted from precision-taper ultra-sensitive solid carbon (SC) blanks with bite-indicating hi-vis tips. Guides are lightweight and durable stainless steel, while reel seats support multiple hand positions. Precision-matched 800-size spinning reels feature 8+1 bearings, aluminum spools, and one-touch folding handles. Retail prices are $95 to $105 with a one-year warranty. See Panfish Ice Combos in the Ice Fishing category of the ICAST 2023 New Product Showcase. Available September 1, 2023.

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St. Croix Avid Series Multispecies Freshwater Rods

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Reinvented for 2024, the next-generation Avid Series redefines high performance and value in an American-crafted multispecies freshwater fishing rod. Now crafted on lighter and stronger SCIII+ hybrid carbon fiber blanks with redesigned full-cork grips that increase angler comfort, new Avid Series rods cover ultra-light to medium-heavy powers in popular lengths between 6’6” and 7’ with fast and extra-fast actions. What’s more, for every available length, power, and action, Avid now offers anglers both one- and two-piece options for increased choice and convenience. Retail prices range from $225 to $255 with a 15-year warranty. Available August 1.

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St. Croix Onchor Salmon & Steelhead Series Extension – Two New Trolling and 24 New In-Hand Models

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Designed and handcrafted to help anglers master the full gamut of techniques used to target heavy, hard-pulling salmon and steelhead, the St. Croix Onchor Series  expands for 2024 to encompass a total of 30 rods. Series additions include two new trolling models, two center pin models, 14 in-hand spinning models, and eight in-hand casting models, each distinctly optimized to give anglers the edge in any salmon or steelhead presentation. Moderate-action trolling models feature SCIII carbon / Linear S-Glass hybrid blank technology, while all others are built on lightweight and durable SCIII carbon blanks. Full-grip handles are carbon fiber or premium cork, depending on model. Retail prices range from $200 to $320 with a five-year warranty.

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St. Croix Legend Tournament Pike Series Extension – Six New Models

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Purpose-engineered and handcrafted in the USA to give uncompromising performance in the pursuit of pike to elite anglers worldwide, Legend Tournament Pike expands to 12 total models for 2024 featuring hybrid SCIV+ carbon fiber blanks, all St. Croix’s top technologies, and premium components. New models include the 2.23M (7’4”), heavy power, fast action, 2-piece, casting SLOP-N-TAIL (LTPC223HF2); the 2.36M (7’9”), extra-extra-heavy power, moderate-fast action, 2-piece, casting BIG CRANKBAIT – SWIMBAIT (LTPC236XXHMF2); the 2.38M (7’10”), extra-heavy power, fast action, casting SWIMBAIT SPECIAL (LTPC238XHF); the 2.41M (7’11”), heavy power, moderate-action, casting SWIM-N-VIB (LTPC241HM); the 2.44M (8’0”), extra-extra-heavy power, fast action, 2-piece, casting BIG SPINNERBAIT – TOPWATER (LTPC244XHF2); and the 2.59M (8’6”), extra-heavy power, fast action, 2-piece, casting BIG SHAD – SWIMBAIT (LTPC259XHF2). Retail prices range from $340 to $430 USD with a 15-year warranty.

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St. Croix Bass X Series

Since its introduction seven years ago, Bass X has set the standard for affordable high-performance in a handcrafted North American bass rod series. New for 2024, Bass X has been updated with all-new crimson accents and upgraded reel seats on casting models. Featuring durable and responsive SCII carbon blanks, hybrid stainless-steel guide trains, and progressive ergonomics with premium cork split-grip handles (full-grip premium EVA handles on swimbait models), the comprehensive Bass X Series consists of 12 casting models and four spinning models. From finesse techniques to eight-ounce swimbaits, Bass X gives anglers the ability to excel in any bass presentation at a favorable retail price between $125 and $160.

About St. Croix Rod:

Headquartered in Park Falls, Wisconsin, St. Croix has been proudly producing the “Best Rods on Earth” for 75 years. Combining state-of-the-art manufacturing processes with skilled craftsmanship, St. Croix is the only major producer to still build rods entirely from design through manufacturing. The company remains family-owned and operates duplicate manufacturing facilities in Park Falls and Fresnillo, Mexico. With popular trademarked series such as Legend®, Legend Xtreme®, Avid®, Premier®, Imperial®, Triumph® and Mojo, St. Croix is revered by all types of anglers from around the world.

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