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Newport Unveils New Electric Outboard Motors
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Newport Unveils New Electric Outboard Motors

Stockton, CA – Newport, a leading innovator of clean electric technology in the boating and angling industry, has entered the electric outboard space with the launch of its latest products, the NT300 Electric Outboard Motor and the NK300 Electric Kayak Motor. Both portable, next-generation designs deliver quiet lightweight performance free from the noise, maintenance and...

The Toughest Swimbait Ever?
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The Toughest Swimbait Ever?

Ladson, SC – Admittedly, bite force is a concept best understood by anglers whose fingers accidently slip into the mandibles of powerful gamefish. With an audible snap—not unlike an angry alligator maw—aquatic predators like snook, tarpon and striped bass can all crush baitfish (or phalanges) with a single powerful chomp. Or, for a whole other...

Magic Launches Lock-A-Lure and Live Bait Cooler
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Magic Launches Lock-A-Lure and Live Bait Cooler

Amherst Junction, WI – Magic Products, the maker of worm care products, preserved baits, bait containers and fish attractants, has expanded its product line with the all-new Lock-A-Lure and Live Bait Coolers. Magic Products has been providing innovative solutions for anglers of all kinds since 1965, and continues that tradition with the newest additions to...

The Year of the Jig
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The Year of the Jig

BEMIDJI, Minn. – With the metaverse underway and sophisticated sonar pinpointing fish swimming out in front of you, a new jig seems awfully mundane. Just a weighted hook delivering a minnow or plastic, right? Not so fast… For 2023, Northland Fishing Tackle brings forth a host of new jigs that are fishing’s equivalent to hypersonic missiles....

RELiON Battery Unveils New RB100-HP Lithium Starting Battery
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RELiON Battery Unveils New RB100-HP Lithium Starting Battery

Menomonee Falls, Wis. – RELiON® Battery, a global leader in the development of lithium batteries, today announced the launch of its enhanced RB100-HP lithium battery, a Group 31 12V, 100Ah deep cycle lithium-Ion battery built for starting and cycling of marine and RV applications. “We are happy to offer users an enhanced version of our RB100-HP...

DAIWA: More of THE BEST
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DAIWA: More of THE BEST

Cypress, CA – Originally introduced in 2002, and updated in 2020, the Saltiga set a new standard for heavy-duty saltwater spinning reels and has been endlessly improved over its twenty-one-year history. Now, driven by demand from inshore and nearshore anglers, the warship Saltiga is available in new 4000, 5000, and 6000 sizes. Saltiga yields the most advanced...

Lund Boat Launches Redesigned 202 Pro-V GL
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Lund Boat Launches Redesigned 202 Pro-V GL

NEW YORK MILLS, Minn. – Lund Boats, a leading manufacturer of aluminum and fiberglass fishing boats, announced today the redesign of the 202 Pro-V GL. The addition to Lund’s Pro-V GL lineup sets the standard for fiberglass tournament fishing boats with a proven IPS 3 hull design offering a smooth, big-water ride. The model officially...

Mastervolt Improves Lithium-Ion Battery Range with New High-Capacity Models
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Mastervolt Improves Lithium-Ion Battery Range with New High-Capacity Models

Amsterdam – Mastervolt, a global leader in innovative autonomous power solutions, is pleased to announce the arrival of three new Lithium-Ion batteries – the MLI Ultra 12/3000, the MLI Ultra 12/6000 and the MLI Ultra 24/6000. The new batteries will be manufactured at a new dedicated production plant that Mastervolt has recently opened to meet the...

Bite-Sized Balsawood – New Looks Sure to Wake Up the Bass
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Bite-Sized Balsawood – New Looks Sure to Wake Up the Bass

BEMIDJI, Minn. – Spring fishing can be one of the most exciting times of the year for bass fans. With both bigmouths and bronzebacks on the prowl and feeding aggressively prior to the spawn, the action can be downright amazing. Before that super bite gets underway, however, anglers generally must contend with clear water, fish that...

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Good Morning; Good Night Walleyes

BEMIDJI, Minn. – There are two exceptional times to catch walleyes – sunup and sundown. Sure, there are tinged water ‘daytime lakes’ that potentially produce any ‘ol time. And the most crystalline of the clear lakes generally promote overnight activity. But regardless of the color of the water, to stack the deck in your favor, set...