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Shimano Unveils Revamped SLX A Rod Series
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Shimano Unveils Revamped SLX A Rod Series

Bolstering an already striking reputation, the newly refined SLX A series of rods provide tournament-level performance and unmatched durability at a price point that fits most any budget. Through a diverse range of blanks with varying lengths, powers and actions, the new SLX rod series delivers numerous enhancements and refinements demanded by bass anglers, whether...

Ugly Stik Ugly Tuff Landing Nets
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Ugly Stik Ugly Tuff Landing Nets

COLUMBIA, S.C. – When the toughest tools, accessories and equipment are needed – Ugly Stik delivers. The new Ugly Stik Ugly Tuff Landing Nets are worthy of the Ugly Stik name and will withstand any battle with the toughest fish in the lake. Available in three sizes: small, medium and large, the Ugly Tuff Landing...

American Tackle Pushes New Product at EFTTEX
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American Tackle Pushes New Product at EFTTEX

Oviedo, FL – American Tackle, a leader in fishing rod components, added the SRG to the new products for EFTTEX.  With more than 38 years of innovation, American Tackle continues to push rod components further each year.  “We showed over 8 new products at ICAST 2022 and continue with that tradition by new products coming...

A New Finesse Bass Jig
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A New Finesse Bass Jig

Cypress, CA – Known for their extraordinary bass-catching abilities, there’s just something special about rubber-skirted jigs. Pitched, flipped, dragged, or hopped, they simply catch fish—no bones about it. Largemouth and smallmouth bass all eat forage that rubber-skirted jigs resemble—like young-of-the-year bluegills, and, of course, crawfish in all stages of development. Enter the Ever Green IR Finesse Jig,...

Gamakatsu USA 9-inch Pliers Now Available
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Gamakatsu USA 9-inch Pliers Now Available

Tacoma, Washington – New for 2022, Gamakatsu® introduces 9-inch pliers to its lineup. Similar to the popular 6- and 7-inch pliers, the 9-inch pliers have an added 45-degree angle to provide a comfortable position for various tasks. Say goodbye to awkward angles and hello to an ergonomic, reliable tool. Like all the pliers Gamakatsu offers, these...

Northland Announces New Glass Buck-Shot Rattle Spoon
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Northland Announces New Glass Buck-Shot Rattle Spoon

Bemidji, MN – Looking to put more fish on the ice? Look no further than Northland Fishing Tackle’s new Glass Buck-Shot® Rattle Spoon, a wonder on walleyes and other gamefish species. Based on extensive beta-testing last ice season, the Glass Buck-Shot® Rattle Spoon is sure to be this season’s hottest minnow-imitating jigging spoon! While the new...

Ugly Stik Carbon Species Specific Rods
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Ugly Stik Carbon Species Specific Rods

COLUMBIA, S.C. – Still 50% stronger and now 30% lighter, the all-new Ugly Stik Carbon Species Specific rods feature the legendary Ugly Stik toughness that’s matched with Ugly Tech construction to make a lineup of lighter and more sensitive rods. Designed specifically for Catfish, Crappie and Salmon/Steelhead, the new Carbon Species rods are packed with...

Get the Best Boat Throttle Control: The Top 5 Reasons to Run a Hot Foot
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Get the Best Boat Throttle Control: The Top 5 Reasons to Run a Hot Foot

When researching your options for finding the right boat throttle control, what do you consider? Engine compatibility? Price? A certain look for your boat’s console? There are more than a few aspects to think about, but with a critical piece of boating equipment like this, there are five key factors that differentiate between choosing the...

Cheese Mat Froggin’
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Cheese Mat Froggin’

Matted vegetation is the shaded food court of the bass fishing world. When grasses like milfoil and coontail top out, the overlaying canopy covers hollow caverns where bass can rest in cozy lounges and eat when they feel like it. Throughout the summer and into fall, a thick, yellow-green algae forms over the mats and...