When it comes to bass fishing, there’s plenty to debate. But the best trolling motor isn’t up for discussion. Since its first appearance on bows at bass clubs and the professional circuit, the Minn Kota® Ultrex™ has cemented a reputation for pinpoint precision and ruthless toughness, helping anglers win tournaments and get more out of...
Category: Gear
How to Find and Fish NEW Water
Are you looking to find and fish new bank and creek locations? Follow Dustin and Davey as they showcase how they found a new fishing spot and some great tips and tackle choices that will help you take the guess work out of your next fishing adventure.
Shimano Pro Jeff Gustafson Wins the 53rd Annual Bassmaster Classic
Charleston, SC – Jeff Gustafson wins the 53rd annual Bassmaster Classic Championship in Knoxville, Tennessee. After three days of intense competition and varying conditions, Shimano team member Gustafson emerged victorious, catching a total of 42 pounds and 7 ounces of Tennessee River smallmouth bass. Gustafson, a long-time Shimano team veteran known to fans as “Gussy,”...
DAIWA Adds Premium STEEZ Baitcasting Reel Family
Cypress, CA – DAIWA is proud to share news of a brand-new premium baitcasting reel product launch in the form of its latest addition to the high-end, tournament-proven DAIWA STEEZ baitcaster product family. Behold the new DAIWA STEEZ A 100, new for March 2023. Launching today at the Bassmaster Classic, the new DAIWA STEEZ A 100 is...
Parallel Eyewear Creates Performance Sunglasses For Every Outdoor Adventure
San Diego, Calif.– Parallel Eyewear is a new brand of sunglasses for serious sportswomen and men from long-established southern California eyewear designer and manufacturer MicroVision Optical. Parallel’s new sunglass line uses proprietary lens and frame technology it developed for some of the world’s largest and best-known eyewear brands. Now, Parallel uses that technology and expertise...
Fuel for the Body Furnace
MUSKEGON, Mich. – A cold core often translates into numbness and tingling in your extremities. That doesn’t bode well for feeling the sensation of a subtle fish strike or threading on a fresh plastic. It can also mean frozen feet on a cold boat deck. Conversely, a warm core – aka torso – promotes circulation to your...
Top Tactics for Springtime ‘Eyes
PARK FALLS, Wis. – Springtime has arrived throughout all but the uppermost reaches of North America, ushering in some of the best angling of the year for everything from perch to pike. It’s an exciting time for all anglers, but particularly so for anyone targeting mobs of migrating walleyes headed to their predictable pre-spawn and...
Keith Poche Sees the Roadmap to Victory with Fin-Nor Sunglasses
Columbia S.C. – With 27 pounds, 2 ounces through two qualifying days, Fin-Nor pro Keith Poche saw a clear path to victory and didn’t let up. Poche added a 16-pound, 4-ounce limit in the knockout round before a massive limit on the final day, weighing 19-pounds, 2 ounces, giving him the first Major League Fishing...
Gussy Grabs Lightning at Bassmaster Classic
Ladson, SC – A week before conquering the 2023 Bassmaster Classic, Z-Man pro Jeff “Gussy” Gustafson paused a moment to reflect, perhaps clairvoyantly. “Last time we were here, something pretty special happened.” Two years later. Same bass fishery. Identical ElaZtech® softbait. For Gussy, it was one more, even bigger trophy. “This is my version of...
Gamakatsu Pro Jeff Gustafason Crowned Bassmaster Classic Champion
Tacoma, Washington. – Gamakatsu pro Jeff Gustafson became the first Canadian angler to win the coveted Bassmaster Classic trophy on Sunday with a 3-day total of 42 pounds, 7 ounces. Gustafson led the event wire to wire, after starting the event off with a limit weighing 18-pounds, 8-ounces on day one, following that up with...