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Gamakatsu’s New Power Drop Series Now Available
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Gamakatsu’s New Power Drop Series Now Available

Tacoma, Washington – Gamakatsu®, the industry leader in fresh and saltwater hooks and terminal tackle, introduces their new ingenious Power Drop series. The Power Drop is perfectly engineered to keep a variety of baits just off the bottom and flawlessly performs as they move naturally in and out of cover. The Power Drop series is uniquely...

The History of the ChatterBait
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The History of the ChatterBait

“If at first the new idea is not absurd, then there is no hope for it,” claimed some chap named Einstein. Or, to paraphrase the dude who founded Amazon: Endeavoring to create something truly new implies a willingness to be misunderstood. Maybe automobile inventor Henry Ford said it best: “If I had asked the public...

Hammer Hardwater Panfish
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Hammer Hardwater Panfish

BEMIDJI, Minn. – Anglers looking to get a jump on the hardwater panfish season are absolutely going to love Northland’s new Tungsten Rigged Jigs. With dense heads, a trio of enticing shapes and two sizes, bluegills, crappies, yellow perch and other popular panfish can’t resist, these offerings touch all the bases. Heavy-for-their size tungsten jigs are...

Streamline the Boating Experience with CZone Mobile
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Streamline the Boating Experience with CZone Mobile

LOWELL, Mich. – Navico Group brand CZone®, the world leader in intelligent digital switching, today announced the release of CZone® Mobile, a full turn-key cloud and mobile app solution made for boat builders to enhance the boating experience for their customers. “Consumers want to engage with their boat’s brand in an easy, streamlined way,” said...

Great Fall Fishing Begins with LIVETARGET
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Great Fall Fishing Begins with LIVETARGET

Fall is a great time to target some of the largest predators swimming in Alaska’s lakes and rivers: northern pike and lake trout. Cooling water temperatures trigger predictable changes that make these fish easy to find – and easy to catch. With help from LIVETARGET lures, some of the biggest and most aggressive fish of...

Navico Group Bolsters ACES Strategy with the Launch of  New Fathom e-Power System
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Navico Group Bolsters ACES Strategy with the Launch of New Fathom e-Power System

LOWELL, Mich. – Navico Group, the world’s leading supplier of integrated systems and products, announced the launch of the new Fathom® e-Power System, an integrated lithium-ion auxiliary power management system that delivers reliable power and unparalleled performance for the marine and RV sectors. The Fathom system offers advanced digital controls and monitoring of power consumption,...

Shimano Bantam A Delivers Power, Precision and Performance
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Shimano Bantam A Delivers Power, Precision and Performance

Shimano introduced the first Bantam reel more than 40 years ago and continues to fuel the fire of elite bass anglers with the release of the revamped Bantam A. This low-profile baitcasting reel was precision engineered from concept to completion, delivering unrivaled power so anglers can target heavy cover with ease and efficiency. Equipped with...

Gill Fishing Launches New Rain Gear Collection
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Gill Fishing Launches New Rain Gear Collection

BUFORD, Ga. — Gill Fishing, maker of premium foul weather and technical apparel for anglers, announces an all-new foul weather apparel collection that blends its most advanced breathable waterproof fabrics with powerful XPEL technology, resulting in waterproof rain gear that is highly breathable and blocks stains from blood, slime and other contaminants encountered on the...