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Berkley Rod and Combo Storage, Rod and Combo Space Saver
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Berkley Rod and Combo Storage, Rod and Combo Space Saver

COLUMBIA, S.C. – A big key to increased on-the-water efficiency is keeping gear in good working order –– something that starts with the organization of your fishing tackle at home. To help assist, Berkley developed rod-and-combo storage options to help anglers protect their gear by keeping it organized. With several storage options, new Berkley storage...

Fenwick HMG Rods and Fenwick HMG/Pflueger Supreme Spinning Combos
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Fenwick HMG Rods and Fenwick HMG/Pflueger Supreme Spinning Combos

Modern performance characteristics added to iconic HMG line make it lighter and stronger. COLUMBIA, S.C. — The Fenwick HMG rod changed fishing forever as it was the world’s first graphite rod. The new Fenwick HMG rods are even stronger, lighter and more sensitive than the originals thanks to blanks constructed of 24-ton graphite and Powerlux...

New PowerBait Colors and Sizes from Berkley
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New PowerBait Colors and Sizes from Berkley

COLUMBIA, S.C. — Berkley continues to improve on its legendary PowerBait lineup by adding colors and a new size to some of its most popular bass baits that fish hold onto longer.   BERKLEY POWERBAIT THE CHAMP CRAW New Size: 2.5 inches (standard and HD colors) Colors: HD Brown Craw • HD Red Craw • HD...

Plano Stowall Simplifies Storage of Soft Plastic Lures
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Plano Stowall Simplifies Storage of Soft Plastic Lures

COLUMBIA, S.C. –– Anglers looking for a convenient storage option for soft plastics and other bulky items like phones, wallets and sunglasses won’t have to look very far thanks to the new Plano Stowall pouches.  New from Plano, the Stowall features a transparent design that allows for easy identification of contents and a waterproof closure to...

Z-Man 5” Scented Doormatador Now Arriving
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Z-Man 5” Scented Doormatador Now Arriving

LADSON, SC  – Fresh from Z-Man ovens, packs of the 5-inch DoormatadorZ have just landed at your favorite fishing tackle shop. With plenty of days left on summer and fall fishing calendars—including exciting Northeast flounder/fluke seasons—the time to tie on the versatile, heavily Pro-Cure infused grub has arrived. “Beyond its natural buoyancy and other fish-centric...

New Berkley PowerBait Shapes for Bass
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New Berkley PowerBait Shapes for Bass

COLUMBIA, S.C. — The combination of the fishing world’s foremost bait scientists and some of the world’s greatest bass anglers gives Berkley the ability to deliver innovative shapes that bring more fish to the boat, regardless of whether an angler fishes for fun or for a living. This year, legendary bass pros Edwin Evers, Skeet Reese...

Huk’s Pursuit Collection Is Dedicated To The Chase
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Huk’s Pursuit Collection Is Dedicated To The Chase

Charleston, SC  — Huk’s Pursuit collection is dedicated to those who are constantly chasing the next hook-up. So whether their passions take them to remote ponds for trophy largemouths or hitting the blue water for marlin, the shirts in the Pursuit collection are a perfect fit. Designed for long days on the water, the Pursuit...

Pflueger Supreme and Supreme XT Spinning Reels
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Pflueger Supreme and Supreme XT Spinning Reels

COLUMBIA, S.C. — For more than 130 years, freshwater anglers across the country have trusted Pflueger reels to keep them connected to the fish they pursue. The newly redesigned Pflueger Supreme and Supreme XT spinning reels deliver best-in-class performance and weight savings despite being laden with more features than ever, making them worthy of carrying...

The Secret is Out with Sea Falcon’s Drain Inchiku Jig
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The Secret is Out with Sea Falcon’s Drain Inchiku Jig

Kennesaw, GA  – Inchiku jigs were once a well-kept secret among Japanese commercial fishermen. The name, Inchiku, roughly translates to: “So easy, it must be cheating,” but it’s not. They’re all entirely legal and highly effective, but the secret is out. Inchiku jigs are now common all across Japan, and thanks to an exclusive arrangement...

Berkley Updates Hardbait Lineup
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Berkley Updates Hardbait Lineup

Berkley Freshwater Hardbait Extensions New sizes, colors coming to the popular Choppo, Frittside, Squarebull and Cane Walker lineups. COLUMBIA, S.C. — Berkley continues to set the pace in the bass-fishing world with the development and continual enhancement of its ever-popular hardbait lineup. This year brings additional color and size options for the proven Choppo, Frittside, Squarebull...