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New Rumble Crankbaits from Northland
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New Rumble Crankbaits from Northland

BEMIDJI, Minn.– Northland Fishing Tackle® enters the premium hardbait game with the new Rumble crankbait series, designed by none other than chief lure designer Jarmo Rapala. He knows fishing is better with balsa… From a block of the finest balsa wood to welded, through-wire construction to the finished hand-painted and individually tank-tested bait, all Northland...

DeFoe Scores with Terminator Heavy Duty Swim Jig
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DeFoe Scores with Terminator Heavy Duty Swim Jig

Changing to a different bait and location put Ott DeFoe in a similar position last week – in contention to win a top-level bass tournament. On the opposite end of Lake Eufuala that he enjoyed early success, the Rapala® Pro caught two 4-plus-pound largemouth on a Terminator® Heavy Duty Swim Jig to make it into...

Secure Your Tackle with the NEW Lure Lock Roll-Up
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Secure Your Tackle with the NEW Lure Lock Roll-Up

  ETTRICK, WI – Lure Lock, makers of the revolutionary tackle box system featuring their patented Tak Logic Gel technology, is pleased to introduce the Roll-Up storage system.  New for 2021, the Roll-Up allows anglers to effectively store lures, tools, and other gear in a whole new manner.  The Roll-Up’s unique design is able to...

Rebel Revives Legendary Pop-R Design
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Rebel Revives Legendary Pop-R Design

The Pop-R P71 promises “money in the bank” for savvy tournament anglers in more ways than one. Most obviously, it will deliver tournament winnings. As significantly, it will keep anglers from having to dig deep for hard-to-find original Pop-R P70s when those elusive baits occasionally show up for purchase online.   Measuring 3 1/8 inches...

Key Worm Hook Styles from Gamakatsu
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Key Worm Hook Styles from Gamakatsu

Which worm hook style would be best for you to use?  Soft plastic lures come in hundreds of shapes and sizes from top brands like Berkley, Big Bite, Googan, Yamamoto, Zman and Zoom.  It can be a challenge to know what hook will work for each plastic shape or size.  Gamakatsu has four primary worm...

New Size from Plano® EDGE™ – 3600 Terminal Box
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New Size from Plano® EDGE™ – 3600 Terminal Box

Grand Prairie, TX Terminal tackle boxes are vital to keeping you organized and ready for action. The Plano® EDGE™ 3600 Terminal Box was years in development, to ensure anglers were equipped with the best options to stay prepared.   Countless hours of research and development have led to a tackle storage system that solves every...

Daiwa Releases the Ultimate Design in Buzzbaits
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Daiwa Releases the Ultimate Design in Buzzbaits

Cypress, CA  – Buzzbaits are nothing new…and won’t be going away anytime soon. Why? They flat-out catch fish. No other lure can spit as much water rhythmically on a straight retrieve. And oftentimes, it’s this consistent whirring and spraying that captivates fish. New for 2021, Ever Green, a Japanese designer of highly refined baits, introduces...

Shimano Exsence Delivers Peak Performance for Inshore Anglers
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Shimano Exsence Delivers Peak Performance for Inshore Anglers

Ladson, South Carolina—What fills your dreams on frigid winter nights? Perhaps it’s bull reds – or gator trout – or muscular stripers – or bountiful bonito. Few events warm the blood and set the heart racing like powerful hooksets and drag-peeling runs encountered when pursuing these inshore monarchs. When up against the best, anglers –...

Gamakatsu® Treble SP XH Hooks Beef Up Inshore Arsenal
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Gamakatsu® Treble SP XH Hooks Beef Up Inshore Arsenal

Tacoma, Washington– Factory treble hooks are often the weak link on saltwater lures, leading to lost fish and bruised egos. Turn the one that got away into your next profile picture with some help from Gamakatsu’s heavy-duty treble SP XH hooks.   Replacing factory hooks on inshore plugs, jigs and spoons with treble SP XH hooks...

Gamakatsu Big Cat Value Pack Now Available
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Gamakatsu Big Cat Value Pack Now Available

 Gamakatsu’s Big Cat Circle hooks are a favorite among anglers who tangle with the toughest bottom dwellers. Big Cat Circle hooks are known for their stout construction that tame the most savage cats. Now, Gamakatsu® is giving catfish anglers added value with convenient 25-count bulk packs of their favorite hook.   Gamakatsu’s Big Cat Circle...