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NMMA Announces 2021 Marine Industry Customer Satisfaction Index Awards
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NMMA Announces 2021 Marine Industry Customer Satisfaction Index Awards

The NMMA today announced boat dealer recipients of the 2021 Marine Industry Customer Satisfaction Index (CSI) Awards. The 2021 CSI Awards honor 942 boat dealers for customer satisfaction excellence in sales and 916 boat dealers for excellence in continued service. For the sixth consecutive year, NMMA is using dealer satisfaction data collected through the Marine Industry...

Wear Your Life Jacket at Work Day in May 20
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Wear Your Life Jacket at Work Day in May 20

Whether you’re working in the office, at home, in the air, or on the water, all boating enthusiasts can participate in Wear Your Life Jacket at Work Day this Friday, May 20, 2022. This fun day is part of the Safe Boating Campaign, a global awareness effort that encourages boaters to make the most of...

St. Croix and Anglers Inn International Renew Partnership
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St. Croix and Anglers Inn International Renew Partnership

COEUR D’ ALENE, Idaho – Anglers Inn International, with popular 5-star fishing destinations in Mexico and Brazil, announces the renewed partnership with St. Croix Rods, makers of legendary high-performance fishing rods. St. Croix is the official rod of Anglers Inn and will be used at Anglers Inn Mexico trophy largemouth bass locations at Lakes El...

2022 St. Croix Customer Appreciation Day
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2022 St. Croix Customer Appreciation Day

PARK FALLS, Wisc. – St. Croix Rod invites all anglers to join one another in celebration of fishing at its 2022 Customer Appreciation Day, scheduled for Saturday, June 18 at the St. Croix Factory in Park Falls, Wisconsin. “Our St. Croix family looks forward to Customer Appreciation Day every year because it’s such a fun...

Jack Dice Joins GSM Outdoors Team
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Jack Dice Joins GSM Outdoors Team

Irving, TX – GSM Outdoors is excited to announce the hiring of Jack Dice as Associate Brand Manager for GSM’s fishing division. Dice, who recently graduated from Liberty University with a degree in digital marketing, is also a Yamamoto Baits pro-staff team member. “I am beyond excited to start working as the Associate Brand Manager...

B.A.S.S. Announces Partnership with Dyehard Fan Supply
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B.A.S.S. Announces Partnership with Dyehard Fan Supply

BIRMINGHAM, Ala. — B.A.S.S. has announced a new partnership with Dyehard Fan Supply, an event and retail merchandise marketing and e-commerce company, to create a new and expanded assortment of elevated B.A.S.S. branded apparel available at tournaments and online. “We’re pleased to work alongside Dyehard to create fresh designs and merchandise for our fans, whether...

NMMA Celebrates Successful In-Person Return of the American Boating Congress
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NMMA Celebrates Successful In-Person Return of the American Boating Congress

The National Marine Manufacturers Association (NMMA) last week wrapped up a successful three-day advocacy event, the American Boating Congress (ABC) and welcomed over 200 industry stakeholders to Washington, D.C. to drive the industry’s policy priorities forward. After two years of virtual advocacy events, industry leaders and stakeholders came together at The Wharf in D.C. to...

Daiwa Recognizes Sales Reps at National Sales Meeting
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Daiwa Recognizes Sales Reps at National Sales Meeting

SAN DIEGO – Daiwa’s just completed sales meeting went beyond talking new products and programs for the ’22-’23 tackle year. Along with bringing in nearly 100 sales reps and staff from throughout the U.S. and Canada to its first in-person gathering in two years, the tackle firm also honored select reps with its coveted ‘Summit’ and...

T-H Marine Continues Partnership with Association of Collegiate Anglers
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T-H Marine Continues Partnership with Association of Collegiate Anglers

SAN ANTONIO, TX – The Association of Collegiate Anglers is excited to announce a renewed partnership with T-H Marine for the 2022 season of the Bass Pro Shops Collegiate Bass Fishing Series.  This continued partnership will include extensive promotion of T-H Marine products, including: G-Juice, HydroWave, and many more.  T-H Marine will continue to provide college anglers...

Lowrance Pro Wins Stop 4 of MLF Pro Circuit
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Lowrance Pro Wins Stop 4 of MLF Pro Circuit

Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957, announced today that Lowrance pro angler Nick Lebrun won Major League Fishing (MLF) B&W Trailer Hitches Stop 4 presented by A.R.E on Lake Guntersville in Alabama, May 12-15, 2022. Equipped with the Lowrance Ultimate Fishing System, including HDS-12 LIVE displays, ActiveTarget™ Live Sonar, Active...