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An Angler Working for Anglers
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An Angler Working for Anglers

PARK FALLS, Wisc.  – When it comes to serving the needs of both anglers and fishing tackle dealers, St. Croix Rod – handcrafters of the Best Rods on Earth® for nearly 75 years – subscribes to the “it takes one to know one” school of thought. So, when the family-owned, American company recently added a...

Bass Pro’s Debt Ratings Upgraded On Improving Performance
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Bass Pro’s Debt Ratings Upgraded On Improving Performance

S&P Global Ratings upgraded its issuer credit rating on Great Outdoors, the corporate name of Bass Pro Group, to ‘BB-‘ from ‘B+’ as the retailer’s performance “has been resilient with sales and EBITDA growth continuing through the second quarter this year, ahead of our expectations.” The rating agency also noted that Great Outdoors, which also...

St. Croix Taps New Sales Partners for Dealer and Angler Support
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St. Croix Taps New Sales Partners for Dealer and Angler Support

PARK FALLS, Wisc. – More people are going fishing these days and that’s a beautiful thing for our fishing industry, which is enjoying unprecedented demand for all manner of fishing-related products and services. St. Croix Rod – makers of the Best Rods on Earth® for nearly 75 years – is responding to anglers’ needs by...

Bassmaster Fishing 2022 Game Features 10 Playable Pro Anglers
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Bassmaster Fishing 2022 Game Features 10 Playable Pro Anglers

BIRMINGHAM, Ala. — Dovetail Games, developer and publisher of authentic sports simulation titles, revealed the 10 playable Elite Series pro anglers coming to Bassmaster Fishing 2022, the Official Video Game of B.A.S.S., when the game launches this fall.   With authenticity at the core of Bassmaster Fishing 2022, the development team has spent considerable effort...

Wisconsin Guide Relies on St. Croix Rods
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Wisconsin Guide Relies on St. Croix Rods

PARK FALLS, Wisc.– Owner of Dax’s Fishing Guide Service, 44-year-old Dax Szegda resides in Chetek, Wisconsin and most often fishes the productive and storied waters in and around Polk and Vilas Counties – with clients, with family and friends, and sometimes by himself. For Szegda, fishing provides the means for a living as well as...

NMMA Supports Bipartisan Infrastructure Proposal
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NMMA Supports Bipartisan Infrastructure Proposal

NMMA and more than 120 manufacturing organizations representing businesses across the nation recently sent a letter urging members of Congress to pass President Biden’s Bipartisan Infrastructure Proposal. In addition to NMMA, the letter was signed by National Association of Manufacturers, National Association of Trailer Manufacturers, and the Outdoor Power Equipment Institute. “A comprehensive and inclusive...

Female Influencers Changing the Face of the Outdoors
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Female Influencers Changing the Face of the Outdoors

ALEXANDRIA, VA – Women continue to hit the water in droves with female angler participation at 19.7 million in 2020 – an all-time high. To continue evolving the fishing and boating community into a more inclusive space, the Recreational Boating & Fishing Foundation (RBFF)’s Take Me Fishing campaign partnered with DICK’S Sporting Goods to host a group...

DAIWA Brought Out its Best at ICAST
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DAIWA Brought Out its Best at ICAST

Anglers hoping to work up explosive action on their next trip would do best to carry plenty of dynamite – and that’s exactly what Daiwa’s new best of category Saltist MQ spinning reels bring to the table. Lightweight, smooth, durable and sexy, the entire series features Daiwa’s ground-breaking MQ construction, allowing extra power to be...

Berkley PowerBait Gilly Wins Best of Show at ICAST
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Berkley PowerBait Gilly Wins Best of Show at ICAST

Orlando, FL  –­­­­­­­­­­­­­­­­­­­­ Pure Fishing, Inc., and its Berkley PowerBait Gilly,  won “Best of Show” in the ICAST 2021 New Product Showcase. The Berkley PowerBait Gilly was selected from the 30 “Best of Category” winners that were announced Wednesday night, July 21, during the Chairman’s Industry Awards Reception, sponsored by St. Croix Rod. Pure Fishing, Inc....

Humminbird MEGA Live Wins Best of Category for Electronics at 2021 ICAST
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Humminbird MEGA Live Wins Best of Category for Electronics at 2021 ICAST

ORLANDO, Fla. –– Humminbird MEGA Live® received the award for best electronics at the ICAST 2021 New Product Showcase, currently underway in Orlando, Florida, as voted on by fishing media and retailers. This new sonar technology, which rounds out the One-Boat Network®  to give anglers the best-equipped boats on the water, delivers unparalleled clarity and detail...