Category: Industry

Home Industry
Suzuki Marine Announces 5-Year Warranty on Outboards
Post

Suzuki Marine Announces 5-Year Warranty on Outboards

New, Longer Warranty Coverage Applies to Models Sold and Warranty Registered on or After April 1, 2021 (Tampa, FLA) – Suzuki Marine USA, LLC has introduced a new 5-Year Limited Warranty on all of its new outboard motors, from the ultra-compact 2.5HP portable to its flagship DF350A.  This significantly longer coverage (Suzuki’s previous standard Limited...

NMMA Boating Industry Abstract Now Available
Post

NMMA Boating Industry Abstract Now Available

The Total Industry Sales by Category and State section of NMMA’s 2020 U.S. Recreational Boating Statistical Abstract is now available on NMMA.org. Total recreational marine expenditures reached a high of $49.4 billion in 2020, up 14.2% from 2019, in a record year for the boating industry as Americans sought ways to spend and enjoy time on the...

Get On Board Campaign Scores with Media
Post

Get On Board Campaign Scores with Media

The Recreational Boating & Fishing Foundation (RBFF), the National Marine Manufacturers Association (NMMA), and the Marine Retailers Association of the Americas (MRAA) celebrated National Fishing & Boating Week by encouraging and inspiring Americans to get out on the water through their joint Get On Board campaign. Throughout the week, the campaign promoted its message that...

Traditions Media Aims to Educate
Post

Traditions Media Aims to Educate

Minneapolis, MN  – Nothing beats on-the-job training. Throw a newbie into the lion’s den and the results are a crapshoot. Walk an educated and enthusiastic aspirant into the workplace and industry, however, and it’s not betting; it’s investing. To that, Traditions Media recently onboarded a pair of collegiate interns to show the ropes, as well...

New Dates, Locations for Fly Fishing Shows
Post

New Dates, Locations for Fly Fishing Shows

SOMERSET, Penn. – The Fly Fishing Show, idle for more than a year due to the international COVID-19 pandemic, will be back in 2022 with a cornucopia of new rods, reels, clothes, fly tying and casting demonstrations, seminars and vacation destinations at six venues, announced Ben Furimsky, President and CEO. Fly Fishing Shows will begin...

Svendson to Launch Reel Series Under Savage, Prologic Brands
Post

Svendson to Launch Reel Series Under Savage, Prologic Brands

Svendsen Sport is planning a dramatic and immediate entry into the reels market with its two most powerful brands, Savage Gear and Prologic, in what it says is the ‘biggest single project’ in its history, according to Angling International. The sheer speed and scale of the planned launch is likely to send shockwaves through the...

ABYC Free Webinar Series Returns June 17
Post

ABYC Free Webinar Series Returns June 17

Due to the success of its free informational webinars offered last year, the American Boat & Yacht Council (ABYC) is rebooting the series, starting June 17 with “Fuel System Troubleshooting: Basics of identifying fuel-related engine problems.” The webinar series, which covers a range of technical and business topics, will be offered every third Thursday of...

Post

Southwick Releases 2020 Sportfishing Industry Report

Southwick Associates has released its latest market size report for sportfishing, covering 2020 sales. This report presents the total dollars and units associated with a broad range of fishing-related products. The cost is $3,000 (American Sportfishing Association members can receive the report for free). We also have available our annual 2020 report on sportfishing participation...

St. Croix Customer Appreciation Day Set for June 19
Post

St. Croix Customer Appreciation Day Set for June 19

PARK FALLS, Wisc.  – People everywhere are getting back to the things they love. But, for some folks – like anglers – the fun never stopped. St. Croix invites all anglers to join one another in celebration of fishing as Customer Appreciation Day returns to an in-person format at the St. Croix Factory in Park...

Skeeter Introduces Refreshed FXR Models
Post

Skeeter Introduces Refreshed FXR Models

KILGORE, Texas– Skeeter, a leader in performance fishing boats, introduced new, refreshed features for the company’s premier bass boat line, the FXR™, for the 2022 model year. “Skeeter’s ultimate fishing boat has to have all the bells and whistles. It will also project the same look as Yamaha’s new, upgraded V MAX SHO®,” said Jeff...