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Bassmaster Introduces New Fantasy Fishing Game
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Bassmaster Introduces New Fantasy Fishing Game

  BIRMINGHAM, Ala. — In 2020, more than 37,500 engaged fans played Rapala Bassmaster Fantasy Fishing, a number that has grown steadily over the past decade. This week, Bassmaster launched a second fantasy game — Mercury Bassmaster Drain the Lake Challenge. Fans can set their rosters by 6 a.m. ET on April 22 to play along during...

St. Croix Rod Increases Investment in International Business
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St. Croix Rod Increases Investment in International Business

PARK FALLS, Wisc.  – St. Croix Rod, makers of the Best Rods on Earth®, announces the engagement of Greg Goddard as International Sales Representative. In his new position with St. Croix, Goddard will identify and provide new levels of strategic support to international distributors and retailers for the benefit of anglers worldwide. “Over the past...

This Shooter is On Target
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This Shooter is On Target

  Sunline has a wide range of fluorocarbon products that are all different.  Each fluorocarbon is made from different raw materials and they have different processing methods that produce different final products. One of our most popular fluorocarbon lines with our pro angler team is “Shooter”.  Those anglers choose Shooter for the extreme strength and...

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HOOK a Great Lowrance Deal

HOOK a Great Deal Promotion Starts April 1 Up to $100 Savings on HOOK Reveal – The Easiest Way to Get Into Fishing SEE THE VIDEO HERE For the last 12 months, a growing wave of consumers with varying levels of fishing experience got out on the water. As that trend continues, now is the...

L Catterton To Acquire West Marine
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L Catterton To Acquire West Marine

L Catterton, the private equity firm, announced that it has entered into a definitive agreement under which L Catterton will acquire a controlling interest in West Marine, the nation’s leading retailer in the marine aftermarket, from Monomoy Capital Partners. Terms of the transaction were not disclosed. Founded in 1968, West Marine supports the boating, fishing,...

OSG Launches “Kayak Fishing Fun” Multimedia
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OSG Launches “Kayak Fishing Fun” Multimedia

DENVER  – Outdoor Sportsman Group’s (OSG) print, digital and television platforms are embarking on a new special interest publication and programming venture – Kayak Fishing Fun – with the premium format print magazine to debut nationwide on newsstands beginning April 14. And to make it even easier to find, Kayak Fishing Fun magazine also will...

ICAST Is Back July 20-23, 2021
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ICAST Is Back July 20-23, 2021

Join the Marine Accessories Pavilion (MAP) at ICAST 2021, returning July 20-23 to Orlando. Get back in front of buyers, dealers, and distributors that are seeking the newest and most innovative marine aftermarket accessories and components. Secure your spot today – prime space remains available. The Marine Accessories Pavilion provides NMMA members with the exclusive...

Wiley X® Announces Move to Frisco, Texas
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Wiley X® Announces Move to Frisco, Texas

Livermore, CA.  – Wiley X®, the leading premium protective eyewear brand,  announced plans to move its operations from Livermore to Frisco, Texas. The new global headquarters, manufacturing and distribution site is set to be located in the Star Business Park and completed by Q2 2022. Wiley X joins a growing list of California-based companies seeking...

Yamaha Supports South Carolina Boating and Fishing Alliance
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Yamaha Supports South Carolina Boating and Fishing Alliance

KENNESAW, Ga.– Yamaha joined forces with more than 30 South Carolina-based boating and fishing tackle manufacturers and marine dealerships to help form the new South Carolina Boating and Fishing Alliance (SCBFA). The SCBFA is dedicated to the protection and growth of the state’s burgeoning boating and fishing industry, and Yamaha is a charter member. The...

Discover Boating’s Ultimate Boat Show Insider Guide
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Discover Boating’s Ultimate Boat Show Insider Guide

Discover Boating’s Ultimate Boat Show Insider Guide – a content collection with helpful tips and information for consumers – is one way to connect with boating enthusiasts as we enter peak boating season. Industry stakeholders are encouraged to share the guide on social channels, websites and in emails to engage with consumers and keep boating top-of-mind....