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ORR Leaders Capitol Hill Briefing March 24
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ORR Leaders Capitol Hill Briefing March 24

Washington, D.C. – Outdoor Recreation Roundtable (ORR), the country’s leading outdoor recreation coalition, invites media to join a briefing with Hill staff and leaders of the outdoor recreation industry as they outline the $788 billion industry’s objectives and priorities for 2021 and beyond on Wednesday March 24th at 11:00 am EST. Much of the focus will be on the industry’s 21st century recreation agenda, capitalizing...

Z-Man, Queen Tackle LLC Agreement on Use of Switch Blade
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Z-Man, Queen Tackle LLC Agreement on Use of Switch Blade

Queen Tackle LLC and Z-Man Fishing Products, Inc have signed a contractual agreement.  Queen Tackle has agreed to pay a license fee to Z-Man for use of the Queen Tackle Switch Blade.  The Switch Blade is a unique fishing component that can be quickly attached to a wide range of lures to create bladed vibrating...

Voices of Victory: St. Croix Rods Pro Pat Schlapper
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Voices of Victory: St. Croix Rods Pro Pat Schlapper

PARK FALLS, Wisc.  – Before last year, Pat Schlapper of Eleva, Wisconsin had a rewarding and stable career with a large sporting goods retailer. Early in 2020 – at the age of 37 – he walked away from that job to pursue his dream of fishing in the Bassmaster Elite Series, a move most would...

POMA Business Conference in Franklin, Tenn., June 15-17
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POMA Business Conference in Franklin, Tenn., June 15-17

Registration is now open for POMA’s 15th Annual Business Conference happening June 15-17, 2021 in Franklin, Tennessee. The conference will consist of three exciting days of educational and networking opportunities. There’s plenty to see and do in and around the Franklin area, and Visit Franklin CVB will be happy to provide information for activities before...

Discover Boating B2B Ultimate Boat Show Insider Guide
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Discover Boating B2B Ultimate Boat Show Insider Guide

Last month, Discover Boating launched the Ultimate Boat Show Insider Guide – a content collection with helpful tips and information for consumers – as one way to connect with boat show enthusiasts during a year when many boat shows are on pause. Industry stakeholders are encouraged to share the guide on social channels, websites and...

Gill Fishing Targets Growth in Canada With New Sales Agency 
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Gill Fishing Targets Growth in Canada With New Sales Agency 

  BUFORD, Ga.  — Gill Fishing, maker of technical and lifestyle apparel for anglers, announces the hiring of a new sales agency, Canada Pro Angling & Outdoors. The partnership will help Gill Fishing build brand awareness in the fishing and lifestyle markets and expand its dealer base in Canada, both crucial parts of its strategy...

Swanson Russell Promotes Six in Lincoln and Omaha Offices
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Swanson Russell Promotes Six in Lincoln and Omaha Offices

LINCOLN, Neb. — Swanson Russell recently promoted six employees in its Lincoln and Omaha offices: Morgan Bruggeman, Chelsea Honnens, Theresa Johnson, Casey Mills, Kaylan Petersen and Kassie Smidt.   Bruggeman was promoted to associate UX designer. She started as a UX design intern in 2016 and most recently served as a digital production artist. Bruggeman...

Yamaha Strategic Alliance with Siren Marine Drives New Technology
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Yamaha Strategic Alliance with Siren Marine Drives New Technology

KENNESAW, Ga.– Yamaha Motor Corporation, U.S.A. today announced a strategic alliance with Siren Marine®, manufacturer of marine-based IoT (Internet of Things) solutions. It is Yamaha’s most recent step to reinforce CommandBlue™, a philosophy that represents a commitment to move engineering and development into the realm of the customer, ultimately delivering products that are easier to...

Freedom Boat Club Acquires Chicago Franchise
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Freedom Boat Club Acquires Chicago Franchise

  CHICAGO  – Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC), announced today that it has entered into a definitive agreement to acquire its Freedom Boat Club of Chicago franchise operation and territory from its current owner.  The scope of the transactions includes all four current Illinois-based locations and rights to build new...

Best on Tour: Bringing A Bait To Life
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Best on Tour: Bringing A Bait To Life

For the past year, Stephen Kocis has served as Product Design Manager for SPRO/Gamakatsu. With a background in industrial design, Kocis came to SPRO with over 30 years of experience in product and packaging design outside of the fishing industry. After a new product is conceptualized and sketched, it is Kocis’ job to bring that product to...