Category: Industry

Home Industry
Berkley Wins Two ICAST “Best of Category” Awards for Bait
Post

Berkley Wins Two ICAST “Best of Category” Awards for Bait

ORLANDO, Fla.  — The new Berkley PowerBait Gilly, and Saltwater Choppo took home honors for the Best Freshwater Soft Lure and Best Saltwater Hard Lure, respectively, in the ICAST 2021 New Product Showcase. Continuing its legacy of science-fueled innovation, Berkley’s bait scientists worked with top pros and elite captains to develop its newest crop of...

Frabill Wins Two Best-in-Category Awards at ICAST 2021
Post

Frabill Wins Two Best-in-Category Awards at ICAST 2021

ORLANDO, Fla. – Frabill’s new Ultralight Conservation Net and Universal Bait Station took home awards for Best Boating Accessory and Best Cooler and Bait/Storage, respectively, in the ICAST 2021 New Product Showcase. The awards, voted on by an international collection of fishing media and retailers, highlight the best new products on display at ICAST. “Frabill...

Plano Picks Up Two Best-in-Category Awards at ICAST 2021
Post

Plano Picks Up Two Best-in-Category Awards at ICAST 2021

ORLANDO, Fla.  – Iconic fishing brand Plano claimed two awards for new products in the New Product Showcase at ICAST 2021, with the EDGE Micro Fly Box and Atlas Tackle Pack winning awards for Best Fly Fishing Accessory and Best Tackle Management, respectively, as voted on by an international collection of fishing media and retailers....

Greys Tital Fly Reel Takes Top ICAST Honor
Post

Greys Tital Fly Reel Takes Top ICAST Honor

ORLANDO, Fla. — Already highly regarded by European anglers, Greys fly fishing made a huge splash this week at ICAST 2021 when the innovative Tital Reel won the top award for Best Fly Fishing Reel in the event’s New Product Showcase, as voted on by an international collection of fishing media and retailers. “Winning an...

Post

Waypoint TV names Todd Hansen its President

Austin, Texas – Waypoint Communications, LLC and Waypoint TV announced today that industry veteran Todd Hansen has been named its newly appointed President. The announcement was made by Waypoint CEO, Builder Brock. With this appointment, Hansen takes on a leadership role cultivating growth opportunities and will oversee marketing, sales and finance operations for the fast-growing media group....

Shimano, G. Loomis and Jackall Deliver Innovation at ICAST 2021
Post

Shimano, G. Loomis and Jackall Deliver Innovation at ICAST 2021

  Whether chasing their first fish, their next trophy or glory on the tournament stage, all anglers deserve to fish with the best tackle available. Shimano, G. Loomis and Jackall enhance success by leveraging decades of design excellence and ingenuity to craft rods, reels and lures that make every cast count. At the ICAST 2021...

OSG’s Savino Promoted to VP/Ad Sales
Post

OSG’s Savino Promoted to VP/Ad Sales

DENVER – Outdoor Sportsman Group announces the promotion of Mike Savino to Vice President, Ad Sales overseeing all endemic multi-media sales for the company. Previously, Savino had served as the Director, Ad Sales. The announcement was made by Outdoor Sportsman Group Executive Vice President, Advertising Sales Jason Brist. Savino will continue to oversee Outdoor Sportsman...

Discover Boating Marketing Content Available Free
Post

Discover Boating Marketing Content Available Free

With consumer demand for boating at record highs, now is a prime opportunity to increase your marketing efforts to continue growing your business. To help nurture newcomers and engage the next gen boater, Discover Boating B2B, has free marketing tools and resources to share on your website and social channels to help drive consumer engagement. Take...