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Form Meets Function in Shimano’s Swagy Strong
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Form Meets Function in Shimano’s Swagy Strong

Fishing for largemouth and smallies with spinnerbaits is a time-tested technique that remains effective year-round. No matter the season, water temperature or fishery, Swagy Strong’s seductive vibration and unprecedented durability present a spinnerbait that anglers can cast at virtually any target and fish productively throughout the season. Uniquely, Shimano engineers developed a way to improve...

Walleye Tournament Director Catches Cheaters Red Handed
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Walleye Tournament Director Catches Cheaters Red Handed

This weekend got revved up on social media when videos began surfacing from angry anglers in Cleveland, Ohio after tournament director Jason Fischer of the Lake Erie Walleye Tour (LEWT) slices open the fish of the supposed winning duo of Jake Runyan and Chase Cominsky to find lead weights had been stuffed down their throats....

Humminbird Clearing the Path for Unrivaled Mapping with All-New LakeMaster Charts
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Humminbird Clearing the Path for Unrivaled Mapping with All-New LakeMaster Charts

RACINE, Wis. – For decades, Humminbird LakeMaster® has led the charge with the most accurate and advanced mapping available for anglers. Now, LakeMaster is taking it to an entirely new level with the introduction of Humminbird LakeMaster maps with VX Technology. The LakeMaster name has been praised among anglers for having the highest quality mapping for...

ST. CROIX ROD: Time to Triumph
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ST. CROIX ROD: Time to Triumph

PARK FALLS, WI – Casting for Recovery (CfR) exists to help bring emotional and physical healing to women in all phases of their personal battles with breast cancer. Since 1996, the not-for-profit organization has planned and executed over 800 retreats serving more than 11,000 women from all walks of life. The medicine? Fishing. For women...

OCEARCH Embarks on Expedition To Confirm White Shark Mating Location
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OCEARCH Embarks on Expedition To Confirm White Shark Mating Location

OCEARCH is returning to the waters off the Carolinas to embark on their 43rd ocean research expedition. Alongside 43 collaborators from 30 research institutions, the organization will collect data to support 25 science projects that will help finally solve, for the first time, the life history puzzle of the white shark in the Western North...

Go Big for Big Fall Bass
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Go Big for Big Fall Bass

Autumn has arrived in the Midwest. In a couple of weeks in some places—right now in other places—the lakeshores and roadsides will be alive with color. Lots of outdoor enthusiasts will have departed the lakes for tree stands in search of deer or fields looking for pheasants, ducks, or geese. I like that. Outdoor activities...

Pending Record Blue Catfish Caught
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Pending Record Blue Catfish Caught

The following was posted on the Tennessee Wildlife Resources Agency Facebook page on September 25, 2022: Micka Burkhart caught a monster blue cat yesterday at 12:30 p.m. on the Cumberland River in Stewart County on skipjack and a 30-pound test line! The 118-pound 7-ounce blue cat will be a new Tennessee record pending verification and...

Shimano Unveils Revamped SLX A Rod Series
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Shimano Unveils Revamped SLX A Rod Series

Bolstering an already striking reputation, the newly refined SLX A series of rods provide tournament-level performance and unmatched durability at a price point that fits most any budget. Through a diverse range of blanks with varying lengths, powers and actions, the new SLX rod series delivers numerous enhancements and refinements demanded by bass anglers, whether...

Ugly Stik Ugly Tuff Landing Nets
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Ugly Stik Ugly Tuff Landing Nets

COLUMBIA, S.C. – When the toughest tools, accessories and equipment are needed – Ugly Stik delivers. The new Ugly Stik Ugly Tuff Landing Nets are worthy of the Ugly Stik name and will withstand any battle with the toughest fish in the lake. Available in three sizes: small, medium and large, the Ugly Tuff Landing...