Category: The Lead

Home The Lead
Fishing Heats Up in and Around Florida’s Middle Keys
Post

Fishing Heats Up in and Around Florida’s Middle Keys

PARK FALLS, Wis. – It may still be dead of winter, but something significant started happening over a month ago. The Earth reached its tipping point. The Northern Hemisphere has been slowly tilting back towards the sun for over five weeks now, bringing increasing daylight and warming temperatures. Located closer to the equator than any...

Catch & Release Tips For Bonefishing
Post

Catch & Release Tips For Bonefishing

Here’s a great video from Bonefish & Tarpon Trust. Learn the best bonefish catch and release practices from BTT Bahamas Initiative Manager Justin Lewis. Proper fish handling is essential to the survival of your catch, and to the overall health of the fishery.

Fishing for Social Media?
Post

Fishing for Social Media?

Forestville, WI – Some consider it the necessary evil – especially fishing industry dinosaurs who loathe change. The days of fully investing marketing spend in only print and television are gone. Modern marketing still includes those vehicles, but necessitates a much more dynamic blend, to include direct digital marketing, Google Ads, Amazon…and, of course, social media....

Bass Fishing HOF Grants Continue To Assist Conservation Projects – New Projects To Be Supported In 2023
Post

Bass Fishing HOF Grants Continue To Assist Conservation Projects – New Projects To Be Supported In 2023

SPRINGFIELD, Mo.  – The Bass Fishing Hall of Fame’s Board of Directors proudly announces the opportunity for grassroots organizations to apply for the Hall’s 2023 conservation grants, which are a key pillar of the Hall’s mission of celebrating, promoting and preserving the sport of bass fishing, Since 2020, the Hall has provided more than $50,000...

The Toughest Swimbait Ever?
Post

The Toughest Swimbait Ever?

Ladson, SC – Admittedly, bite force is a concept best understood by anglers whose fingers accidently slip into the mandibles of powerful gamefish. With an audible snap—not unlike an angry alligator maw—aquatic predators like snook, tarpon and striped bass can all crush baitfish (or phalanges) with a single powerful chomp. Or, for a whole other...

How We Do-it: Soft Bait Making A-Z
Post

How We Do-it: Soft Bait Making A-Z

In this How We Do-it Video, Benjamin Nowak demonstrates all the steps throughout the bait making process to show you just how simple it is. When you put all the steps of the How We Do-it Soft Bait making together, you get a great product as a result.

The Year of the Jig
Post

The Year of the Jig

BEMIDJI, Minn. – With the metaverse underway and sophisticated sonar pinpointing fish swimming out in front of you, a new jig seems awfully mundane. Just a weighted hook delivering a minnow or plastic, right? Not so fast… For 2023, Northland Fishing Tackle brings forth a host of new jigs that are fishing’s equivalent to hypersonic missiles....

“Hooked On: Sailfish” – Costa Films
Post

“Hooked On: Sailfish” – Costa Films

The speed and precision of the sailfish has captivated anglers for centuries, and as one of the world’s most iconic gamefish, sailfish have spawned a fishing subculture unlike any other. “Hooked On: Sailfish” from Costa Sunglasses takes you on a journey from the Central American sailfish mecca to the competitive tournament arena of the Florida...