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Lowrance, White River Marine Group Increase Collaboration
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Lowrance, White River Marine Group Increase Collaboration

Tulsa, Okla. – Lowrance®, a world-leader in fishing electronics since 1957, and White River Marine GroupTM, builders of performance fiberglass fishing boats including the legendary brands of Tracker®, Nitro®, Triton®, and Ranger® Boats, announced an increased and renewed partnership today that will see even more Lowrance products as standard. “We are excited to be renewing...

Crankbaits on the Calendar
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Crankbaits on the Calendar

Confidence baits. We’ve all heard the phraseology. It’s that lure or select few baits anglers go-to at the onset, or if what’s supposed to be in play according to your horoscope or bait shop intelligence…isn’t. Full disclosure. Hardbaits were my Achilles heel, or rather, a category I avoided for years because I didn’t trust or...

Garmin Reports Record 2nd Quarter Revenue and Operating Income
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Garmin Reports Record 2nd Quarter Revenue and Operating Income

Schaffhausen, Switzerland  – Garmin® Ltd. (NASDAQ: GRMN), today announced results for the second quarter ended June 26, 2021.   Highlights for second quarter 2021 include:   Total revenue of $1.33 billion, a 53% increase over the prior year quarter with double-digit growth in all segments Gross margin of 58.8% compared to 59.3% in the prior...

Daiwa Anglers Take Top 5 Bassmaster AOY Spots
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Daiwa Anglers Take Top 5 Bassmaster AOY Spots

Cypress, CA – Daiwa is proud to announce that its pro staff team has swept the Bassmaster 2021 AOY race. As the news has been circulating, New Market, Minnesota’s Seth Feider took tops with 787 points followed by Chris Johnston in second, Brandon Palaniuk in third, Patrick Walters in fourth, and Cory Johnston in fifth—all...

St. Croix Showcases New-for-2022 Rod Introductions
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St. Croix Showcases New-for-2022 Rod Introductions

ORLANDO, Fla. – ICAST 2021 In-Person presented by TAKEMEFISHING.org is the premier showcase for the latest innovations in fishing gear, accessories, and apparel. The cornerstone of the sportfishing industry, the International Convention of Allied Sportfishing Trades (ICAST) show is the world’s largest fishing trade show and helps to drive recreational fishing product sales year round....

Minn Kota Precision On-Board Chargers
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Minn Kota Precision On-Board Chargers

RACINE, Wis.  —  Lithium batteries bring numerous advantages over more traditional marine power options including reduced weight and longer run times.  But these advantages come with the possibility of damaging batteries through over –or under- charging. Minn Kota’s new line of Precision On-Board Chargers take the guesswork out of running lithium power and maximize the...

Bagley Introduces 10 Captivating Crankbait Colors
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Bagley Introduces 10 Captivating Crankbait Colors

BEMIDJI, Minn.  – Bagley Baits is proud to introduce 10 new colors into their premium lines of balsa hardbaits. These new colors were designed by touring pros through the hands of artisan painters to create baits that not only look good but flat out catch fish. These new colors represent craws, bluegills and shad to...

Feider Secures Bassmaster Angler Of The Year Title
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Feider Secures Bassmaster Angler Of The Year Title

WADDINGTON, NY — Seth Feider of New Market, Minn., wrapped his arms around a lifelong dream as he kissed the Bassmaster Angler of the Year trophy on Day 2 of the Farmers Insurance Bassmaster Elite at St. Lawrence River.   The seventh-year Elite Series pro currently sits in eighth place with a two-day total of...

G. Loomis GCX Rods Offer Anglers a Competitive Advantage
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G. Loomis GCX Rods Offer Anglers a Competitive Advantage

Success on the water requires versatility. Bass may respond to squarebills at first light, pivoting to Carolina Rigs by midmorning and Ned Rigs after lunch. To catch fish all day – every day – anglers need a comprehensive selection of handcrafted, precision-balanced rods that provide the strength, accuracy, and dependability required to best every adversary....