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Do-It Molds Introduces 5 NEW Crank Blank Profiles
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Do-It Molds Introduces 5 NEW Crank Blank Profiles

Denver, Iowa – Do-It Molds has introduced 5 new hard bait blank profiles to their Crank Blanks line for custom lure painting enthusiasts. Do-It’s “Crank Blanks” are high quality un-painted hard baits that serve as the blank canvas for the discerning fisherman with an artistic eye. New profiles include: The Pro Walker 120 4/5oz, 5DD...

We Were Sick of Customers Asking us to Bring it Back!
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We Were Sick of Customers Asking us to Bring it Back!

Every bait manufacturer gets requests for discontinued baits – even to the extent that there becomes an allured secondary market for such items.  For Gambler Lures that bait is one of the most innovative spinnnerbaits ever to come to market: The Ninja Spin.  “Every week I’ll get a phone call, an email, or some kind...

American Tackle Company Launches New YouTube Series
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American Tackle Company Launches New YouTube Series

In a brand new series “This is RodBuilding,” Gary Benney, European Operations Manager for American Tackle, goes through tips, tricks, technical details, round the workshop, tools of the trade, fine detail of rod building, and most importantly, answering your questions! Episode 1- In the first episode of “This is RodBuilding,” Gary gets to work on...

Support the Triumph of Recovery
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Support the Triumph of Recovery

PARK FALLS, WI – Casting for Recovery (CfR) was founded in 1996 with the mission of enhancing the lives of women in all phases of their battles with breast cancer. CfR not only connects these women with one another, it does so amidst the beauty of nature through the therapeutic sport of fishing. Over the past 26...

Here’s Your New Hardwater Starting Lineup
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Here’s Your New Hardwater Starting Lineup

BEMIDJI, Minn. – Let’s be honest, ice fishing preseason really doesn’t start until you know Northland Fishing Tackle’s key skill players. For winter 2022-23, the ambassadors of ice fishing come to the fish house with a trifecta of new lure teams. Here’s a preview of each… Glass Buck-Shot Spoon The legend of the Northland Buck-Shot Spoon...

The Shrimp Trifecta
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The Shrimp Trifecta

The shrimp has the worst job in the world — everything wants to eat it. But what’s bad for the crustacean is good for anglers. Why? Because if ever there was an “easy sell” in the fishing world, it is the shrimp. Free-lining or floating live shrimp is one of the most common presentations for...

Ever Green OB-68 Really Pops With New Colors
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Ever Green OB-68 Really Pops With New Colors

Cypress, CA – For freshwater fans, nothing beats the thrill of a lunker largemouth or bronzeback exploding on a popper. Whether you’re fishing a bucket-list destination or that farm pond down the road, the splashin’ and thrashin’ of surface action never gets old. That’s exactly why bass fans are drawn to Ever Green’s masterfully designed...

ICAST 2023 Enhances and Expands Fly Fishing with New Features
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ICAST 2023 Enhances and Expands Fly Fishing with New Features

The American Sportfishing Association (ASA) is pleased to announce its plan to significantly enhance the fly fishing sector at ICAST 2023. As the overall recreational fishing industry continues to evolve domestically and internationally, now is the perfect opportunity for companies related to fly fishing to expand their reach in the general market. ICAST is the...

Berkley PowerBait MaxScent Lil’ Super Trooper
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Berkley PowerBait MaxScent Lil’ Super Trooper

COLUMBIA, S.C. – Expanding on its popular line of tournament winning PowerBait MaxScent soft baits, the team at Berkley Labs continues to offer anglers new and innovative fish-catching shapes. The newest addition is the crazy cousin of the already popular Berkley PowerBait MaxScent Lil’ Trooper, the new Berkley PowerBait MaxScent Lil’ Super Trooper, which gives...