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DAIWA: More of THE BEST
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DAIWA: More of THE BEST

Cypress, CA – Originally introduced in 2002, and updated in 2020, the Saltiga set a new standard for heavy-duty saltwater spinning reels and has been endlessly improved over its twenty-one-year history. Now, driven by demand from inshore and nearshore anglers, the warship Saltiga is available in new 4000, 5000, and 6000 sizes. Saltiga yields the most advanced...

Master Lipless Crankbait Fishing Techniques and Locations
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Master Lipless Crankbait Fishing Techniques and Locations

Master lipless crankbait techniques and locations for pre spawn bass. Frank Scalish is back with another mind blowing deep dive on how to master lipless crank/rattle bait techniques and target prime locations. Frank reveals when to use a BOOYAH One Knocker and Hard Knocker rattle system, custom color choices, and an in-depth map session on...

Daiwa Tatula Rod/Reel Combo Takes Honors
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Daiwa Tatula Rod/Reel Combo Takes Honors

Cypress, CA – Developed for both experienced anglers and those graduating up to the performance and casting features from baitcasting tackle can now look to the award-winning Daiwa Tatula TWS combos for most of their bass fishing needs. Voted ‘Best Combo’ by tackle shop owners and staff at the recent Big Rock Sports Outdoor Expo –...

Shimano Expands Lineup and Introduces Two New Series of High-Quality Reels
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Shimano Expands Lineup and Introduces Two New Series of High-Quality Reels

Charleston, SC – Shimano North America Fishing, a legendary innovator in the fishing tackle industry, is proud to announce new additions to its deep lineup of quality reels. These three new offerings will provide extensive value to a wide spectrum of anglers from saltwater bottom fishermen, tournament-savvy bass enthusiasts, and devoted swimbait experts.  Speedmaster II...

Plastic On The Ice
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Plastic On The Ice

When it comes to plastic on the ice, I think of two things. One of them is good, the other not good at all. Plastic bottles and other forms of plastic litter that some people leave on the ice is not good, but the plastic that more and more anglers are using on their ice...

AFTCO x B.A.S.S. Conservation Grant
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AFTCO x B.A.S.S. Conservation Grant

The AFTCO x B.A.S.S. Nation Conservation Grant Program was created to help provide funds to approved projects. Through current grassroots B.A.S.S. Nation organizations, our goal is to encourage youth-oriented conservation projects that benefit local fisheries. Each project must have an endorsement of the local fisheries management agency and work to accomplish goals of mutual benefit,...

Eating One Wild Fish Same As Month Of Drinking Tainted Water
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Eating One Wild Fish Same As Month Of Drinking Tainted Water

Eating one freshwater fish caught in a river or lake in the United States is the equivalent of drinking a month’s worth of water contaminated with toxic “forever chemicals”, new research said on Tuesday. The invisible chemicals called PFAS were first developed in the 1940s to resist water and heat, and are now used in...

Yamaha Introduces Upgraded 450-Horsepower XTO Offshore Outboard
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Yamaha Introduces Upgraded 450-Horsepower XTO Offshore Outboard

KENNESAW, Ga. – Yamaha Marine kicks off 2023 with new product offerings including an updated XTO Offshore outboard which delivers greater convenience, enhanced technology and 450 horsepower. Featuring the same 5.6-liter of big block displacement and long list of features as the original XTO 425, the updated XTO 450 improves upon the powerful platform that...

Expert Tips For Choosing The Best Ice Fishing Tackle
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Expert Tips For Choosing The Best Ice Fishing Tackle

Whether at a fishing show or on the ice or through his popular daily fishing reports, Jeff Sundin commonly gets asked about the gear he uses for ice fishing. We’re excited to be able to share his answer to that question. Sundin in a veteran Minnesota fishing guide who has been voted as Best Fishing...

AFTCO Global Expansion to Japan
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AFTCO Global Expansion to Japan

SANTA ANA, Ca., – The AFTCO brand name is synonymous with quality, reliability, heritage, conservation, and innovation. AFTCO’s accolades are cemented by numerous ICAST New Product Showcase Best of Category awards in apparel stemming from 2018 onward. Behind the product innovation is an overarching commitment to conservation through their 10% Pledge to Protect and Conserve...