GRAHAM, NC—Ed Small, CEO of Peak Global Holdings, publicly announced today that Chris Carlisle has been named President & General Manager of Calcutta Outdoors. Carlisle has assumed responsibility for the day-to-day management of the outdoor sporting goods lifestyle and fishing brands company effective immediately. He will join the management team at Calcutta’s home office in Morehead City, NC, and will report to Ed Small.
With more than two decades of brand leadership, Chris Carlisle marries a comprehensive knowledge of brand and performance marketing to a deep dedication to people and purpose. An award-winning thought leader and conference presenter, Chris’ domestic and international expertise in marketing technology and lifestyle branding, applied in both retail and manufacturing settings, will accelerate the momentum behind the Calcutta Outdoors brand portfolio.
Carlisle spent nearly 20 years within the CPG space on brands like Oscar Mayer, Scrubbing Bubbles, and Ball Jars. Most recently, Chris led the marketing efforts for BraunAbility, the world’s largest transportation mobility company, supporting the growth of the company’s North American Manufacturing and Retail units, as well as the company’s European Manufacturing division.
“We are thrilled to have Chris join the Calcutta Outdoors team,” Ed Small stated. “His extensive experience and track record in building and developing strong consumer brands will be a tremendous asset that will help Calcutta continue to provide best-in-class service and value to its customers.
Originally from Texas, Chris holds a BSB and an MBA from the University of Minnesota Carlson School of Management. Though he has called the Midwest home for the past 30+ years, Chris and his family are excited about a future on the North Carolina coast.
About Calcutta Outdoors
Calcutta Outdoors is a leading global designer and manufacturer of consumer products for the outdoor sports and recreation market. The company provides consumers with a wide range of performance-driven, innovative products, including fishing rods, fishing tackle, coolers, drinkware, outdoor apparel, paddle sports and marine accessories. The portfolio of brands includes Calcutta, Sea Striker, Got-cha, South Bend, Shoreline Marine, Danielson, Kunnan, Matzuo, Ready2Fish, Billfisher, Star Rods, Propel Paddle Gear, Celsius, HQ Outfitters, and Apex. Learn more at calcuttaoutdoors.com.