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Connecticut DEEP Unveils Fresh, Modern Look

HARTFORD – The Connecticut Department of Energy and Environmental Protection (DEEP) announced today its new agency seal (see above and below), which it will roll out along with brand guidelines and other materials over the coming weeks. This marks another exciting milestone in the growth and evolution of DEEP.

Designed with versatility in mind, the elements and composition of the new, modern brand—created in-house by the DEEP Communications team—will allow DEEP to expand communications cleanly and effectively into spaces that were not common a decade ago and position the agency to enter new channels and outreach initiatives with a bright, fresh and energetic take on state government communications.

DEEP’s previous seal was created over a decade ago when the State’s energy programs and the Connecticut Department of Environmental Protection were merged. To minimize cost and waste, the agency will not be undertaking a broad replacement of items with the previous DEEP seal. Most immediately, we will shift over to the new seal on digital assets and other materials where the cost of transitioning is minimal, and then phase the new seal in on physical or printed materials over time as materials are retired or replaced.

“I’m thrilled to share the new DEEP seal, which conveys simply and beautifully the critically important mission entrusted to our agency,” DEEP Commissioner Katie Dykes said. “While our previous seal served us well, the time was right for a new look that provides increased functionality to help us clearly communicate our mission across the different spaces in which DEEP works. This new seal represents what we at DEEP are working hard to maintain, protect, and improve every day— our beautiful environment, here and now, and for generations to come.”

Reflective of DEEP’s mission, with elements including sun, land and water, the refreshed brand not only carries over recognition and equity from its predecessor, it does so in harmony, and with energy and vibrance. This combination lies at the heart of DEEP’s day-to-day work between the three branches of the agency, Environmental Conservation, Environmental Quality, and Energy.

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