The Fishing and Marine Industry Daily News Feed

Daiwa Goes Back to the Future

Cypress, CA – Live-lining – aka freelining – was a lost art…but it’s making a comeback. Chunk out a free-swimming sardine, pinfish, blue runner, bunker, herring – or whatever the predator fish are chomping on – sit back, watch your line tighten and start singing, and race to be the first to grab the reel. It’s an adrenaline high.

Responding to the surge in thrill seekers, Daiwa engineered the new Free Swimmer. Monitor your heart rate while watching this video and keep checking your inbox for more information.

About Daiwa Corporation

Daiwa’s first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. To handle sales and distribution in the United States, Daiwa Corporation first opened its doors on September 26, 1966, operating from a small facility in Culver City, California. Today, based in Cypress, California, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America. From the very beginning, Daiwa’s emphasis has been upon innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. Daiwa’s long-standing record of innovation has left a visible mark on the majority of tackle manufactured today and continues to advance the sport of fishing. Learn more at

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