The 2023 winter/spring show season presented the opportunity to expand awareness for boat shows and recreational boating, uniting Discover Boating and boat shows nationwide under one umbrella. Through Discover Boating’s marketing and PR efforts, millions of consumers were reached through a broad spectrum of channels to retain core boaters and boat show customers, while attracting the next generation of boating enthusiasts. Check out this reel of Discover Boating boat show marketing and PR highlights.
Here’s a snapshot of this year’s Discover Boating boat shows marketing results:
- 2.4 billion impressions across advertising, public relations and social media
- More than 1 million web visits
- 2,800 news stories and $3 million in publicity value
- 1.8 million engagements on Facebook and Instagram show pages
- Boat Finder attracted 160,000+ unique users