The Discover Boating New York Boat Show wrapped on Sunday, January 29 with exhibitors reporting solid sales, quality attendees and strong leads. In partnership with Progressive Insurance, the Discover Boating New York Boat Show attracted more than 27,400 boating enthusiasts, including newcomers.
“The New York Boat Show broke previous sales records for Chaparral and Robalo. Our area dealers were enthusiastic, engaged and found attendees were eager to make a purchase commitment,” said Ann Baldree, Senior Vice President, Chaparral Boats, Inc. “Sales ranged from 21’ to 36’, which is the scope of our product lines. Also, our dealers exited the show with an abundance of qualified leads. Overall, the NYBS was a great success!”
Ahead of show opening, NMMA and Progressive Insurance rang the Closing Bell® at The New York Stock Exchange (NYSE) to mark the kick-off to the 118th New York Boat Show. Additionally, both local and national media were onsite at the inaugural Opening Night Party and throughout the week generating positive buzz around the show, highlighting the latest offerings and participating exhibitors, as well as Discover Boating and the recreational boating industry.
A sampling of news coverage includes:
The new Discover Boating Beach Club helped immerse show-goers of all ages in the boat life as the brand looks to engage the next generation while retaining existing boaters. Delivering the ultimate summer vibes, the experience featured notable chef and mixologist demos and samplings, live DJ sets, art demos, a paddle sports pool, beach games and more – all surrounded by hundreds of the newest boats and marine innovations on the market today.
“We had a great show and put a lot of people on the water in the pool. We’re really happy for the response we got on our boards, kayaks and shoes,” said Lauren Furey from Three Belles Marina. “We didn’t know what to expect, but it is more attendees than I could have wrapped my arms around. Can’t wait for next year!”
More than 30,000 people used New York’s new Discover Boating Boat Finder. Users continue spending well above the average benchmark of 60 seconds browsing the pages – roughly five minutes – which reinforces consumer interest in shopping boats both in-person and online, especially among shoppers in the 25-34 and 35-44 age ranges.