The 89th Discover Boating® Northwest Sportshow, in partnership with Progressive® Insurance, closed out the 2023 Discover Boating winter boat show season, attracting nearly 15,000 outdoors enthusiasts from March 9-12. The 2023 Sportshow featured a host of new boats and fishing equipment, hunting, travel and outdoor equipment from more than 300 exhibitors.
The Sportshow’s Boat Finder launched this year, and generated more than 7,000 shopping sessions since February, with the average time spent on the page more than 9 minutes, well above the average search time of one minute across industries.
Sportshow activations to engage outdoors enthusiasts of all types included daily fishing demos, kids’ activities including the Trout Pond, the Discover Boating® Up North Lounge, and dozens of seminars from industry experts.
PR highlights to help reel in show goers included:
- KSTP-TV (ABC Minneapolis) – Get Ready for Summer at This Week’s Northwest Sportshow
- KARE-TV (NBC Minneapolis) – Northwest Sportshow Returns to the Minneapolis Convention Center
- Minneapolis Star-Tribune – With the Canadian border open again, anglers look north to fish this summer
For more information and to exhibit next year – March 21-24, 2024 – visit NorthwestSportshow.com. Discover Boating boat shows resume this fall with the Discover Boating Norwalk Boat Show, set for Sept. 21-24, 2023.
