Heading into summer, boating is top of mind as consumers continue seeking fun ways to get outside to relax and reconnect with loved ones. Discover Boating is helping driving interest in boating with recent traffic growth to DiscoverBoating.com by those looking for boating tips/resources, ways to get on the water and learn more about the boating lifestyle. DiscoverBoating.com site traffic is up 37 percent year to date compared to 2020, including an increase in female visitors (up 18 percent) and younger visitors (up 56 percent for those ages 18-24).
Discover Boating’s timely web and social content is helping consumers understand how to get started in boating as they look to spend time on the water. Below is a snapshot of some of the most popular and engaging Discover Boating content for the month of May:
Top performing pages on DiscoverBoating.com in May included:
- Boat Finder
- Boat Loan Calculator
- 23 Most Affordable Entry-Level Boats
- All-Purpose Fishing Boats
- Pontoon Boats
Articles that have saw growth in page views in May (compared to May 2020) included:
- How to Drive a Boat
- Boat Safety Checklist & Safety Equipment List
- How to Trim a Boat
- Boat Shows Calendar
Organic Facebook content that topped the charts in May included:
- How to Load a Boat on a Trailer
- Understanding 5 Basic Boating Right of Way Rules
- Boating with Friends: 7 Ways to Be a Good Boat Guest
- Outboard vs. Inboard: Which Motor is Right for You?
- Boat Taxes & Deductions for Boaters
We encourage you to share relevant articles and resources like those listed above from DiscoverBoating.com as well as Discover Boating Facebook content on your social channels, e-newsletters and other communication channels.