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Eposeidon Announces New Director of Product Development

GARDEN CITY, NY – KastKing welcomes an industry expert to their product development team as the fishing brand prepares to expand their fishing line offerings.

KastKing, a subsidiary of Eposeidon, Inc., announced the hiring of Rex Nelson as Director of Product Development for Fishing Line. Rex joins Eposeidon with over 30-years of experience in the fishing line manufacturing industry. Along with helping to solidify the current supply chain, Rex will focus on developing new and exciting fishing lines to be launched under the KastKing brand.  “I am very excited about developing new lines and further enhancing KastKing’s growing market share. The entire product range of braided line, fluorocarbon, monofilament, and fly lines is an excellent fit within the scope of my industry experience” says Nelson. “I look forward to concentrating on KastKing’s existing brand identity and further development of new products”. Rex will be working closely with the entire Eposeidon team and will be attending ICAST 2022 to highlight the entire fishing line assortment.

“The KastKing brand began by selling fishing line direct to the consumer through a small facility in New York. Today, fishing line is still a core focus for our company.”, says Al Noraker, KastKing’s VP of business development.  “We are committed to being top of mind to today’s angler in terms of quality, performance, value and technology in the fishing line category. With that goal in mind, it is my pleasure to announce that we have hired one of the industry’s most knowledgeable experts in the manufacturing and development of fishing line. Rex Nelson spent 30 years with Western Filament before he retired as President last year. Today Rex joins the KastKing family as Director of Product Development – Fishing Line, and his only focus will be to ensure that KastKing has the most complete, highest quality and newest technology advancements in this segment. We have a high level of confidence in Rex’s ability which has given us soaring expectations for our future as a leader in this segment.”

Eposeidon is a leading supplier of rods, reels, line, and tackle accessories to the fishing community.  KastKing, Extremus, and MadBite are developed through feedback from the fishing community directly to the manufacturing floor. Through Affordable Innovation, ingenious designs, and novel concepts, Eposeidon has positioned themselves as a powerhouse in the fishing tackle industry. Eposeidon sells fishing tackle worldwide through a variety of supply chains.

For more information about KastKing and its products, please visit our website at

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