Exclusive Fuel Provider of MLF and Presenting Sponsor Announced

TULSA, Okla. – Major League Fishing (MLF), the world’s largest tournament-fishing organization, announced today that Fuel Me, a cloud-based technology platform used to simplify and automate the fuel procurement and management process, has signed on as the Exclusive Fuel Provider of Major League Fishing and the Presenting Sponsor of the 2022 MLF Tackle Warehouse Pro Circuit.

Fuel Me’s innovative development of mobile and desktop portals allows customers to simplify fuel ordering and delivery, while managing their orders in real time, 24 hours a day, 7 days a week, with GPS live order tracking.

“Fuel Me is honored to be the Exclusive Fuel Provider for Major League Fishing,” said William Marr, President of Fuel Me. “This partnership aligns perfectly with our business model and vision for the future, and we are very excited to bring greater awareness to Fuel Me’s fuel procurement and management platform.

“We are also excited to announce that Fuel Me is developing an MLF-branded fuel card that will help support the league, while giving 1.5% cash back to each fan with every purchase – a win-win for all involved. We are eager to kick off the 2022 season and can’t wait to see where this new relationship with MLF takes us.”

The sponsorship includes commercials and graphic billboards in Bass Pro Tour and Tackle Warehouse Pro Circuit programming on Discovery Channel, CBS Sports Network and the Sportsman Channel, as well as a strong brand presence within both professional tours’ in-show and on-site opportunities. The agreement also provides significant brand exposure on the MLF NOW! livestream for both tours and prominent logo placement on angler jerseys, competition official jerseys and boats during the General Tire Heavy Hitters All-Star Event in Tyler, Texas, Apr. 9-14.

With decades of experience in the energy distribution industry, Fuel Me’s mission is to provide a seamless and comprehensive user experience while expanding clean energy product initiatives and positioning itself as the energy distribution solution of the future.

“Major League Fishing is excited to join forces with Fuel Me, a brand that developed a truly innovative and disruptive technology solution within its industry,” said Jim Wilburn, President and Chief Executive Officer of Major League Fishing. “MLF had similar origins with our pioneering of the catch-weigh-immediate release format of the MLF Cups and the Bass Pro Tour. We believe the combined forces of these two groundbreaking brands will propel both companies into 2022 with renewed vigor and maximum exposure to our shared audience.”

The 2022 professional bass fishing seasons will launch over the next two weeks with the Tackle Warehouse Pro Circuit Presented by Fuel Me Guaranteed Rate Stop 1 at Sam Rayburn Reservoir Presented by Ark Fishing, Jan. 27-30, and the Bass Pro Tour B&W Trailer Hitches Stage One Presented by Power-Pole in Monroe and West Monroe, Louisiana, Feb. 5-10.

For more information on Fuel Me and their automated fuel procurement process, visit Fuel.Me. For complete details and updated information on Major League Fishing, its tournaments and sponsors, visit MajorLeagueFishing.com.

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