Fin-Nor Lateral-Line Eyewear Helps Anglers Clearly Spot the Bite

Columbia S.C. – Fin-Nor eyewear enhances fishing capabilities by providing optimal performance and eye protection under the harshest conditions, boasting advanced visibility features for sight fishing and superior lens technology. Purpose-built for anglers, Sportfisher, the newest Fin-Nor sunglasses model, will enter into the New Product Showcase eyewear category at ICAST 2023. Sportfisher redefines comfort and functionality, offering an exceptional visual experience on the water.

Fin-Nor is made for the fishing lifestyle empowering anglers to catch more fish with gear they can rely on. The Sportfisher sunglasses exemplify this commitment to helping people see beneath and beyond with all-day comfort in style.

The Fin-Nor Sportfisher features Lateral Line lens technology engineered to enhance sight without distortion. This technology gives anglers a clear advantage by making it easier to identify what’s happening on and beneath the water’s surface while reducing eye fatigue. The lenses are designed to decrease blue light transmission and glare, enabling anglers to have exceptional vision in foggy, hazy, or sunny conditions. With the right pair of sunglasses, anglers can improve their chances of a successful fishing experience even under challenging circumstances.

“The Fin-Nor Lateral Line Polarized Polycarbonate lens is built to perform on the water and proven to be 2X more scratch-resistant than our closest competitors*,” said Steve Woolf, Category Manager for Fin-Nor. “Inspired by the barriers watermen and women face while pursuing their passion, Fin-Nor delivers superior lens technology designed to perform and provide all-day comfort while lending stylish function.”

*Based on the Bayer (Alundum 10-SQ) scratch resistance test by Colts Laboratories.

  • Fin Nor Lateral Line Eyewear Helps Anglers Clearly Spot the Bite 02An oleophobic/hydrophobic coating on both sides of the lens reduces the negative impacts of smudging, dust, and spray to prevent permanent scratching.
  • A 7-layer anti-reflective coating on glass lenses and a 5-layer coating on polycarbonate lenses, which blocks 99.7% of reflections and 100% of UVA and UVB rays
  • The most accurate, distortion-free view of your surroundings that cuts through mist and haze.

Fin-Nor has designed the Sportfisher frames with adjustable nose pads, rubber temple tips, and integrated spring hinges to ensure all-day comfort. These features provide a snug but comfortable fit, allowing anglers to wear the sunglasses throughout the day without discomfort. The frames are constructed with lightweight, bio-based grilamid and megol materials, ensuring durability and a barely-there feel, so anglers can focus more on the tasks at hand and spend less time worrying about their sunglasses.

For more information about Fin-Nor Eyewear, please click here.

Sportfisher Models and Styles:

  • Lens options: gray or copper (glass or polycarbonate)
  • Mirror options: blue, green, or silver
  • Frames colors: matte black and matte sienna tortoise

Available: Now
MSRP: $189-$259

For an exclusive look at the Sportfisher and the entire line of Fin-Nor sunglasses, please consider joining Fin-Nor and the rest of the Pure Fishing brands for an exclusive preview of its New Product Showcase entries at On the Water from 10 a.m.-2 p.m. on Tuesday, July 11 at the Orange County Convention Center (OCCC) North Building Ponds. Also join us at the Pure Fishing press conference in Room S310 A-B of the OCCC, at 3:30 pm to hear directly from some of the biggest brands in the fresh and saltwater fishing industries. And finally, please consider voting for Sportfisher at the ICAST New Product Showcase starting Tuesday, July 11.

bout Pure Fishing

Pure Fishing is a collection of the world’s favorite fishing brands. Every day, all around the world, someone experiences the joy of catching a fish with one of our products. From gear for epic battles at sea to a relaxing day with family at the lake, our portfolio includes the most recognized and admired brands in fishing tackle, lures, rods, reels and storage. Abu Garcia®, All Star®, Berkley®, Fenwick®, Fin-Nor®, Frabill®, Greys®, Hardy®, Hodgman®, Johnson®, JRC®, Mitchell®, Penn®, Pflueger®, Plano®, Shakespeare®, SpiderWire®, Stren®, Ugly Stik® and Van Staal®.

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