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Fin-Nor Launches New Gear in 2022

Pure Fishing is pleased to announce an exciting new chapter in the history of the iconic Fin-Nor brand. In 1936 the original Fin-Nor reel was created and changed the face of big-saltwater fishing forever. With 85 years at sea as its foundation, the team at Fin-Nor has once again set its sights on redefining the sport of fishing by designing, engineering and building the world’s most advanced performance sunglasses—delivering the ultimate sense of sight to anglers no matter the conditions.

Building upon its legacy by forging unmatched research and development, Fin-Nor also returns with new reels and rods, celebrating its tradition of delivering highly-crafted gear anglers need to adventure beneath and beyond.

The new line of Fin-Nor sunglasses is designed to enhance vision and heighten the senses, providing anglers with a performance tool that extends a day on the water. Get a first look at the new products and an exclusive sunglass fitting at the Miami International Boat Show (MIBS) February 16 & 17.

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