Fishlab Releases The Nature Series Topwater Frog For 2024

ONTARIO, Calif. – FishLab Tackle, a company that is quickly becoming known for its high-quality baits and lifelike swimming actions, is excited to announce the release of its latest addition to the Nature Series Topwater Frog. Designed by renowned lure designer and freshwater Hall of Fame angler Bill Siemantel, the BBZ Topwater Frog is a game-changer for anglers targeting bass, pike, and other topwater predators.

FishLab’s Topwater Frog is the result of months of design and testing, with input from some of the top anglers in the industry. Crafted with intricate detail, the Nature Series Topwater Frog is specifically designed to lure in hungry gamefish from far distances. These expertly crafted baits are the perfect addition to any angler’s top-water arsenal. The Topwater Frog is available in a 4 ¼” size and stands out from the crowd with its unique oversized tail design, which creates a loud topwater kick that is sure to attract even the most elusive fish.

The bait will come in six classic and lifelike colors that can be used for any type of fishing or water conditions. The body of the lure is designed to be fished on a 3/0 or 4/0 hook and is designed to be fished on the surface or sub-surface. With a heavy tail and head kick, the topwater frog is versatile for various topwater fishing techniques.

“This bait is the result of dedication and hard work from our team” said Bill Siemantel of BBZ Baits. “It’s an incredible rush to hear the splash as hungry fish strike at the surface and we can’t wait for our customers to experience the thrill of watching big fish explode in pursuit of this irresistible frog.”

“The oversized tail on the Topwater Frog creates a unique and realistic swimming motion that will attract even the most cautious fish,” said Mike Bennett, Product Manager at FishLab. “We’re proud of this bait and I’m confident that this lure will become a favorite amongst anglers.”

The Nature Series Topwater Frog will retail at $6.99 and will be backed by a 1-year warranty. For more information, please visit

About FishLab Tackle:

At FishLab we learn by doing. The water is our lab, and we love research! We know there’s a reason when a lure works, and that angling is part art and part science. It’s a puzzle where the pieces constantly change, sometimes in our favor… sometimes not. But, by applying decades of experience, bold creativity, a little patience, and a lot of time on the water, we can better the odds of finding that successful formula. We know that making effective lures means understanding the target fish and the food they eat… and we do! FishLab lures are realistic, scientifically accurate, meticulously crafted, well made, and designed for one purpose… to catch fish! FISHLAB. SCIENCE OF THE STRIKE

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