Give the Gift of Gold This Holiday Season With Al’s Goldfish Lure Company

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Green Bay, WI— With 220 million recreational anglers worldwide, you are bound to have an angler on one of your holiday gift lists. Why not give that lucky person a golden gift they will use and cherish for years – an Al’s Goldfish fishing lure? 

Al’s Goldfish Lure Company, with over 70 years of experience making trusted lures for the angler, offers a wide variety of lures and top-notch accessories for outdoor anglers of all ages and experience. Whether they fish for bass, trout, crappie, walleye, pike, or something else, Al’s has something that will make their fishing experience more memorable and your gift one that will reel in memories (and fish) for years to come.

Whether you choose a glow-in-the-dark ice-fishing lure for perch, walleye, pike or crappie, a Helgy for the avid trout and smallmouth angler on your list, a Forty-Niner for those that are dipping a line for lake trout, walleye, pike, muskie, bass, trout or salmon or the award-winning Al’s Original Goldfish in gold or a variety of other popular colors, you will be making any serious angler very happy this holiday.

Individual lures make great stocking stuffers, but Al’s Goldfish Lure Company also offers Gift Boxes and Kits that make great gifts under the tree and save money from purchasing the items separately. There are many great options to choose from, including the popular Kenny Kieser Kit. This Fresh Water Hall of Fame Inductee kit of favorites includes two sizes of the Original Al’s Goldfish 3/16 oz and ¼ oz in gold and nickel, respectively, a ¼ oz copper Helgy and a ¼ oz. nickel Lil’ 49er. The Medal Kit features two sizes of the Original Al’s Goldfish 3/16 oz and ¼ oz; one Helgy (essential to trout fanatics from coast to coast); and one Forty Niner (with its unique action that attracts bass to trout and everything in between.) All are plated in 22-karat gold, nickel, or copper, which you can choose from, and nicely packaged in a rigid Flambeau fishing box. These two kits have suggested retail prices of just $19.99 and $17.95, a 20 percent savings over buying the lures individually. All the Al’s kits are money-saving options, including the Forty Niner Trolling Kit, the Build Your Own Glow-In-The-Dark Ice Jig Kit, Dad’s Large Lake Troll Kit in either nickel or gold, Saltwater Goldfish Surfcasting Kit, and a Hook Bonnet Value Pack, all of which fishing enthusiasts on your list would be thrilled to receive.

If you aren’t sure what to get that special angler in your life, Al’s also offers Gift Certificates so that special someone can pick out exactly what they want for their next fishing adventure. For more information on the company’s entire line of lures and fishing accessories, visit Here, or call them at 413-543-1524.

About Al’s Goldfish Lure Company

The company was launched in 1952 with a single pioneering spoon lure named Stuart’s Goldfish, named after founder Al Stuart. The company’s flagship lure was renamed Al’s Goldfish in 1954, and by 1973, the popularity of the Goldfish lure soared to nearly one million lures sold in a year. Along the way, other popular lures, such as the Forty-Niner and Helgy, and hook bonnet lure accessories were added to the company’s list of American-made products. In 2015 the line was expanded to include the Saltwater Goldfish series. In 2022, the company celebrated the 70th anniversary of the Goldfish lure. For more information on Al’s Goldfish Lure Company, visit

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