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Grundéns Continues Its Sustainability Journey With Recyclable Packaging For All Apparel

Grundéns, producer of the world's leading fishing apparel and footwear, announces new Vela packaging for its complete apparel line.

Poulsbo, WA – Grundéns, producer of the world’s leading fishing apparel and footwear, announces new Vela packaging for its complete apparel line, improving upon its previous bio-degradable packaging. Vela bags are weather resistant, durable, FSC certified paper bags that are curbside recyclable.
Each year, 500 billion plastic bags are used worldwide with only 1% of those being recycled. Many of the rest end up in the world’s oceans, where it’s estimated that there will be more plastics than fish by 2050. By switching to Vela Bags, Grundéns makes it easier for consumers to recycle their packaging, improving upon the current biodegradable bags.

“At Grundéns, we view our approach to sustainability as a continuous journey, with incremental steps being taken to help us reduce our overall carbon footprint. One important step was partnering with Vela to ensure all our apparel comes in recyclable packaging,” says Ash Williams VP Marketing. “The new Vela bags are transparent so consumers can see the products and with the ability to place these bags in curb side recycling, it means we’re giving consumers the ability to upcycle packaging rather than putting them in the trash.”

A major step forward in using Vela bags is the FSC Certified paper source is grown and the bags produced in the region Grundéns manufactures its products, reducing the overall carbon footprint both in production and shipping of packaging. They are also weather resistant and durable enough to withstand transportation through the supply chain.

This new packaging project is intended to be open source, with information about the supplier printed on the packaging itself. Grundéns encourages other brands to follow suit and eliminate single use plastic bags from their supply chains by using solutions such as recyclable packaging. Information on Vela bags can be found at


It began nearly 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at Grundé

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