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GSM Outdoors Acquires Gary Yamamoto Custom Baits

GSM Outdoors, the US hunting and shooting giant which made its first acquisition in the recreational fishing sector last month has revealed it is currently looking at several more additions in the category. The company added top US lure brand Gary Yamamoto Custom Baits to its portfolio, and has lofty ambitions for the sector according to Zach Henderson, its Vice President of Sales.

In an exclusive interview with Angling International, Henderson said: “We would like to mimic our success in the hunting/shooting side of our business in the recreational fishing side. We eventually want to become a one-stop shop in the fishing bait and tackle categories. We are already working on several additional acquisitions – we move fast at GSM. We have always liked fishing and have many avid anglers on our team. A lot of our customers have asked us for years to get into the space because we are so easy to do business with.”


Henderson added that he believes that Gary Yamamoto Custom Baits is the right brand to launch GSM Outdoors into the fishing space and establish a foundation for the group to make a splash in the industry.


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