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GSM Outdoors Acquires Dobyns Rods

Irving, TX – Dobyns Rods is now part of the GSM Outdoors Family. Created in 2009 by longtime angler Gary Dobyns, the brand has quickly become known for making rods that are built for performance. Offering a full lineup of rods for every type of freshwater angler, Dobyns Rods is now positioned to grow even more in the coming years.

“Our team is fired up about this one!” says Zach Henderson, Chief Sales Officer for GSM. “We have a tremendous amount of respect for Gary Dobyns, his family, and what they have built with the Dobyns brand over the years. The quality, series layout, price points, and actions are all superb. We are honored that they have trusted us to become stewards of the brand and carry on the legacy as we continue to expand our presence in the rod category and fishing industry.”

“The difference with GSM is the leadership – it’s the place to be,” says owner of Dobyns Rods, Gary Dobyns. “The company is run by friends that, over the years, I’ve learned to fully trust with the growth and expansion of my brand. I am confident they will elevate it to new heights. I will now be a shareholder of GSM and will remain involved with the company’s product development initiatives. GSM is making all the right moves, quickly becoming a force to be reckoned with in the fishing industry and they are just getting started!”

“As we continue to add brands to the GSM portfolio that bring value to our retail partners and anglers, the decision to partner with Gary Dobyns was one of the easier ones that we’ve made,” says Edward Castro, CEO of GSM. “Not only do we believe in what Gary has built in terms of quality and value, but it was also a no-brainer due to proximity as the Dobyns facility is located just down the road from GSM headquarters. We will continue to service customers from the great state of Texas while adhering to the quality and standards that Dobyns has become known for. With this milestone, we have acquired eleven fishing brands and are proud of the fishing platform that we have established as a one-stop-shop for heritage baits and high-quality rods.”

For more information on Dobyns Rods, please visit their website HERE, or find them on Facebook and other social media avenues.

For any additional questions or inquiries, please email Or, if you’d like to check out the entire family of GSM brands, please visit

About GSM Outdoors

Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!

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