The Fishing and Marine Industry Daily News Feed

GSM Outdoors Acquires Mid-America Rod Company

Irving, TX – GSM Outdoors has acquired Mid-America Rod Company, adding the American manufacturer to its growing portfolio of fishing brands. Located in Arkansas, Mid-America Rod Company has been building quality rods since 1976.

“When we decided to enter the rod category, we had a clear vision of offering the highest quality products at the best possible price,” says Crispin Powley, GSM Senior VP of Fishing. “We had an opportunity to get involved with Mid-America Rods and immediately realized their ability to help us attain our goals. Specifically, their history and ability to produce incredible fishing rods that are 100% made in the USA.”

Makers of their signature series Virtus rods, Mid-America also produces OEM rods for a number of other companies.

“Our goal, which you’ll see come to market soon, is a ‘Made in the USA’ series of Phenix Rods that will utilize Phenix’s signature technology combined with decades of experienced craftmanship and manufacturing from Mid-America,” says Powley. “We also look forward to continuing their longstanding OEM relationships and partnerships.”

For more information on Mid-America Rod Company, find them on Facebook and other social media avenues. 

For any additional questions or inquiries, please email marketing@gsmorg.com. Or, if you’d like to check out the entire family of GSM brands, please visit www.gsmoutdoors.com

About GSM Outdoors

Few American outdoor companies enjoy a mutually respected relationship with their customers that span over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters, shooters, knife enthusiasts and anglers succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field, on the range and on the water. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!

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