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GSM Outdoors Acquires SteelShad

Irving, TX – GSM Outdoors is excited to announce the acquisition of SteelShad Lures.

Founded in 2016, SteelShad has quickly built a reputation for producing lures that possess unparalleled versatility. Known for its unique bladed bait design, SteelShad has become a tacklebox staple for both the tournament angler as well as the recreational angler.

“We are elated to add SteelShad to our growing portfolio of fishing brands,” says Crispin Powley, Vice President of Fishing for GSM Outdoors. “Their products are proven to be effective across a multitude of scenarios, environments, and fish species. We are excited to apply our development capabilities and market knowledge to this brand and expand its already-successful lineup into some new and modern avenues.”

For more information on SteelShad Lures, please visit their website HERE, or find them on Facebook and other social media avenues.

For all additional questions or inquiries, please email If you’d like to check out the entire family of GSM brands, please visit

About GSM Outdoors

Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!

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