Irving, TX – This acquisition fills a vital need in GSM’s growing fishing portfolio. Tested and designed by professionals, Cuda fishing tools are built to last in all types of water.
“We recognize the tool and accessory category as an integral piece of the fishing experience, and something missing from our portfolio,” says Crispin Powley, GSM Senior VP of Fishing. “When researching the category, the Cuda brand became the benchmark for what we found ourselves comparing every other brand to. In staying true with our mission of providing the highest quality of products to our consumers and retail partners, we are very honored to add this brand to the GSM family.”
“We have an incredible vison for Cuda building off its tradition of quality products that add value for anglers everywhere,” says Edward Castro, CEO of GSM Outdoors. “Utilizing our customer relations, top-notch engineering, and quality manufacturing, we strongly feel that we can grow Cuda into a brand that all anglers will rely upon.”
About GSM Outdoors
Few American outdoor companies enjoy a mutually respected relationship with their customers that spans over five generations. GSM Outdoors is among those few! For over 70 years, the GSM family of brands has been helping passionate hunters and shooters succeed through innovation and the manufacture of high-quality, reliable products that continue to prove themselves in the field and on the range to this day. GSM Outdoors continues to leverage the latest technology and provide customers with the best products on the market. Tradition, heritage, and loyalty to outdoor enthusiasts of generations past and generations to come…that’s the GSM Outdoors guarantee!