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Guidefitter Hires Lumpkin as Guidefitter Journal Editor

BOZEMAN, MT Guidefitter, the online marketplace for hunting, fishing, and outdoor recreational gear, fueled by the opinions of thousands of pro guides and other outdoor professionals, today announced that Russ Lumpkin has joined the company as editor of the Guidefitter Journal which is the industry trade publication for professional guides and outfitters first published by Guidefitter in 2016 and is distributed quarterly to thousands of outdoor industry professionals.

Russ started his career in the outdoor industry in 1996 as a writer and photographer for the National Wild Turkey Federation, one of Guidefitter’s Partners in Conservation, and has more than 25 years experience in editorial positions for multiple outdoor-industry publications including American Angler, Fly Tyler, Saltwater Fly Fishing, Sporting Classics, and Alaska. Prior to joining Guidefitter, Lumpkin was the editor of Gray’s Sporting Journal.

“Guidefitter has been a trailblazer in the outdoor industry ever since its inception and pioneered the industry’s first, and only, trade publication specifically written to help professional guides and outfitters become more informed about their industry, better at their craft, and operate more successful businesses,” said Lumpkin. “From the beginning, the Journal has maintained extremely high standards for producing a quality publication with relevant content for the pro guiding industry, and I’m delighted to join and carry on that responsibility as editor, working alongside other Guidefitter staff, members, and brand partners.”

In addition to being the editor of the Guidefitter Journal, Russ will also be overseeing other content initiatives at Guidefitter, including managing and continuing to build Guidefitter’s expansive network of freelance writers for the Journal and for other content available to the broader Guidefitter community at Russ lives in Augusta, Georgia, along with his family.

For more information about the Guidefitter Journal, including story submission ideas, please contact For advertising opportunities in the Guidefitter Journal, with its unique reach to thousands of pro guides and outfitters, contact

About Guidefitter

Guidefitter is the online community and e-commerce marketplace of choice for genuine outdoor-industry professionals and other consumers who love to enjoy the great outdoors. We are pioneering the outdoor industry’s first online experience where brands, true outdoor pros, and consumers engage in a common digital community, marketing, and an e-commerce platform oriented around a shared passion for outdoor recreation and great gear. Industry pros have access to hundreds of pro-purchase programs from a central location, tools to easily promote the brands they love, and a like-minded community to demonstrate their abilities and expertise. Consumers benefit from a community that understands their passion for the outdoors, access to thousands of outfitters through a comprehensive search engine, and opportunities to discover and purchase great gear based on the insights from people who know better than anyone else—true outdoor professionals. Over 300 outdoor brands, including Swarovski Optik, Kenetrek Boots, Weatherby, Polaris Ranger, and First Lite Hunting Apparel work with Guidefitter to promote their brand with authentic messages through large, managed audiences of genuine outdoor professionals. Guidefitter is headquartered in Bozeman, Montana. For more information, please visit, and follow us on Facebook, Instagram, or Twitter.

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