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Harris Boats Wins 2024 Innovation Award For The Newly Launched Crowne

Minneapolis, MN – The newly redesigned 2024 Crowne 250 model by Harris Boats received top marks at the Minneapolis Boat Show receiving an NMMA Innovation Award in the pontoon category. The Crowne recently launched with the most significant enhancements since the model first debuted in 2004, the 2024 Crowne features unparalleled luxury features and integrated technology raising the bar in its category.

“On behalf of the entire Harris team, we want to thank the NMMA for this prestigious honor,” said Brian Athmer, President, Harris Boats. “The redesign of the Crowne was years in the making with an intense focus on creating top-tier luxury, comfort, and performance. We are thrilled the efforts of our team to provide an exceptional pontoon experience are being recognized.”

The 2024 Crowne made its boat show debut during the Minneapolis Boat Show giving attendees and award judges alike a first glimpse into the new features and technology. The pontoon comes standard with a full fiberglass body premium design; is built on the newly launched RPM technology foundation; showcases the first of-its-kind Zero G Lounger; and is powered by Mercury Marine.

Innovation awards judges highlighted those features as part of what earned the 2024 Crowne the top honors: “From its new Zero-G Lounger to a newly designed chassis, no details went unchecked in the next iteration of the Crowne from Harris. Bow to stern, the Crowne takes boating in luxury and comfort to the next level,” said judge, Adam Quandt.

The Innovation Awards program, organized by NMMA and judged by Boating Writers International (BWI), honors manufacturers and suppliers who bring new, innovative products for the boating industry to market. The award acknowledges products that best meet criteria including innovative distinction from other products currently being manufactured, benefit to the marine industry and/or consumer, practicality, and cost-effectiveness. The judging committee is comprised of BWI members who perform product testing throughout the year and have expertise in marine products. 

To view the full list of the 2024 Minneapolis Boat Show Innovation Award winners, visit here, and to learn more about the Crowne by Harris Boats, visit here.  

About Harris Boats

Since 1957, Harris Boats has been crafting pontoons that complement the way boaters live on the water. From the Cruiser series to the Crowne, uncompromising comfort, luxury and performance are standard. All so you can live your best lake life with friends and family—and make new memories on the water. To learn more, visit www.harrisboats.com.

About Brunswick Corporation

Brunswick Corporation (NYSE: BC) is the global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond.  Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that “Next Never Rests™”. Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Brunswick is home to more than 60 industry-leading brands. In the category of Marine Propulsion, these brands include, Mercury Marine, Mercury Racing and MerCruiser. Brunswick’s comprehensive collection of parts, accessories, distribution, and technology brands includes Mercury Parts & Accessories, Land ‘N’ Sea, Flite, Lowrance, Simrad, B&G, Mastervolt, RELiON, Attwood and Whale. Our boat brands are some of the best known in the world, including Boston Whaler, Lund, Sea Ray, Bayliner, Harris Pontoons, Princecraft and Quicksilver. Our service, digital and shared-access businesses include Freedom Boat Club, Boateka and a range of financing, insurance, and extended warranty businesses. While focused primarily on the marine industry, Brunswick also successfully leverages its portfolio of advanced technologies to deliver an exceptional suite of solutions in mobile and industrial applications.  Headquartered in Mettawa, IL, Brunswick has more than 18,000 employees operating in 27 countries. In 2022, Brunswick was named by Forbes as a World’s Best Employer and as one of America’s Most Responsible Companies by Newsweek, both for the third consecutive year. For more information, visit www.Brunswick.com.

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