Eyeking LLC brand Hobie® Eyewear, a leading provider of premium polarized sunglasses for anglers and outdoor enthusiasts, is excited to announce its return to ICAST 2026, where the brand will showcase its latest innovations, support industry conservation efforts, and connect with retailers at Booth #626.
Throughout the week, attendees will have multiple opportunities to experience Hobie Eyewear products firsthand. The brand will be participating in ICAST On The Water Day, allowing media members and industry professionals to test select performance eyewear on the water and experience the benefits of Hobie’s premium polarized lens technology in real-world fishing conditions. Hobie Eyewear’s Hatch Float in the new limited-edition Upcycled Collection kayak colorways has also been selected for inclusion in the prestigious ICAST New Product Showcase. Inspired by iconic Hobie kayak colors and crafted from 100% upcycled Hobie kayak plastic, the collection combines sustainability, performance, and authentic Hobie heritage in a unique floating sunglass platform.
“Hatch Float by Hobie Eyewear in the new Glacier Blue frame will be featured in the 2026 ICAST New Product Showcase.”
In addition to product innovation, Hobie Eyewear will continue to spotlight its commitment to conservation through a presentation at ICAST Live. The session will highlight the brand’s ongoing partnership with the FishAmerica Foundation, including recent initiatives supporting fish habitat conservation, waterway stewardship, and environmental responsibility throughout the recreational fishing community.
Hobie Eyewear is also proud to support the inaugural Women in Angling Lounge. To celebrate and encourage greater participation in the sport, the company will provide complimentary floating sunglasses to the first 50 women who visit the lounge during the show.
Retailers visiting Booth #626 can explore Hobie Eyewear’s complete collection of premium polarized sunglasses, learn about the brand’s latest product launches, and take advantage of exclusive ICAST show specials designed to help maximize sell-through and profitability.
To schedule a meeting with the Hobie Eyewear team during ICAST 2026, please click HERE
For more information about Hobie Eyewear, visit HobieEyewear.com.
