2022 was a big year for the crew at FishLab, debuting seven brand new baits at ICAST in Orlando, Florida last July. Fishing Tackle Retailer (FTR) was the first to show you those new offerings with FishLab First Look – ICAST 2022 Debuts, and the response was overwhelmingly positive. Even for the FishLab team, the excitement over these new products, which included a rat, a pair of hard-bodied swimbaits, and the Nature Series line of soft baits exceeded their expectations. Riding the wave of excitement following ICAST, retailers, anglers, and fish across the country gobbled up the available inventory at a faster pace than it could be replenished. Basically, if you didn’t jump on the boat right away then you were left back at the dock, kicking yourself for not hopping onboard when you had the chance.
Not all is lost, however, as inventory is being shipped and pegs are being filled, so be sure to familiarize yourself with those ICAST 2022 debuts and don’t make the same mistake this year with the next wave of innovative, mold-breaking new baits from FishLab coming your way in just a few short weeks.
FishLab could have very easily kicked back to ride the popularity of the 2022 launch, and no one would have faulted them, but that’s simply not in their DNA. Instead, the FishLab ‘Mad Scientists’ of Mike Bennett and Bill Siemantel set out to build on this momentum, taking direction from that product launch to produce not only baits that have never been seen before, but to also improve upon and even redefine some existing standards that we’ve all been fishing with for years. FishLab was able to design new baits and improve on exciting concepts in ways that keep making us here at FTR ask ourselves, “Why didn’t I think of that?”
So once again, FTR was given behind-the-scenes access by the FishLab team to get a first look at what is coming down the road for their ICAST 2023 launch as we sat down with Mike Bennett and Bill Siemantel to talk turkey, or more aptly to talk rats and frogs. Once again, FishLab left us buzzing with a new appreciation for what goes into new product conceptualization and design.
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