Industry Veteran Jay Harris Joins American Baitworks as VP of Sales

OCEAN SPRINGS, Miss. – Jay Harris has joined the team at American Baitworks as Vice President of Sales. Jay has worked in the fishing industry for 16 years, having spent the last 4 years as National Sales Manager at Savage Gear Americas, where he was integral in the sales development, growth, and new product offerings.

Harris’ addition is another step in American Baitworks’ focus on the growth and momentum of the company’s products as well as the company’s contract manufacturing soft plastics business. American Baitworks will rely on Harris’ experience to grow the company’s product lines; BaitFuel, Freedom Tackle, Halo Rods, NetBait, Scum Frog, STH Bait Co., and Snag Proof.

“We are extremely pleased to have Jay join American Baitworks,” said CEO Robert Greenberg. “We are committed to investing in our brands, people, and culture to drive our growth. Jay has a huge passion for fishing, like all of us at American Baitworks, as well as a depth of knowledge and experience that is a great addition to our team.”

Jay will also focus on building American Baitworks’ manufacturing business primarily on growing opportunities for bait manufacturers to leverage American Baitworks’ state-of-the-art facility in Ocean Springs, Mississippi, offering product design, mold manufacturing, injection molding, package design, and packaging, as well as pick and pack fulfillment services.

“I couldn’t be more excited for the opportunity to join the American Baitworks family and build on the momentum the company and its brands are seeing in the industry,” said Jay Harris.  “Beyond our product brands, our manufacturing capabilities at our facility in Mississippi opens many doors for partnering with other brands to support their manufacturing needs domestically.”

American Baitworks Co. is an innovative American-based fishing tackle company that provides custom manufacturing of fishing lures and products for our customer’s specifications. Our brands include BaitFuel, NetBait, Halo Fishing, Snag Proof, Scum Frog, Freedom Tackle, and STH Bait Co.

Our passion for fishing runs deep at American Baitworks Co., where our focus on innovation and advancing the sport of fishing never ends.

From our manufacturing and distribution center on the coast of Mississippi, USA, we want anglers of every level to have the best experience every time they’re on the water.

For more information about American Baitworks and our brands, please visit

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