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Jackall Unleashes The Power Of Precision With The All-New Driftfry

Technique-specific lure for mid-strolling and hover-strolling applications

Charleston, SC – Jackall Lures, pioneers in cutting-edge hard and soft bait options, proudly announces the North American debut of the game-changing Driftfry lure, meticulously designed for mid-strolling and hover-strolling forward-facing sonar techniques. With a reputation solidified in the Japanese tournament angling scene, the highly demanded  Driftfry is set to revolutionize bass fishing across North America.


Crafted with precision and innovation, the Driftfry features an integrated lip design that leverages water resistance and subtle twitches from the angler’s rod tip to create a mesmerizing “twist-roll” flashing action, irresistible to even the most reluctant bass. Two strategically placed guide holes ensure perfect jig head alignment, while another on the lip indicates the optimal spot for nail weight insertion during hover-strolling. MSRP: $12.99

“The Driftfry is a proven tournament-winning bait, available in 5.2-inch and 4.0-inch sizing,” says Freshwater Product Marketing Manager Bob Mahoney. “With Jackall’s Live-Core dual-layer construction process, the Driftfry boasts deep, realistic texture and 12 ultra-vibrant color options.”

Unlocking a new level of precision and effectiveness on the water, the Driftfry invites anglers to elevate their game. It has already proved its dominance on the 2024 Bassmaster Elite Series Tour, helping Kyoya Fujita catch 100 lbs-13 oz of Toledo Bend Reservoir bass. Jackall’s commitment to innovation and performance shines through in every detail of this lure. Now, North American anglers can experience the same winning edge. 

To learn more about the Driftfry and Jackall’s complete range of innovative fishing tackle, visit To find a retailer near you, visit Jackall’s dealer locator. For more information on Jackall and the latest product releases, please contact Kade Gewanter at

About Jackall Lures

Started by Japanese lure designer Seiji Kato and tournament angler Ty Ono in 1999, Jackall Lures is a Japanese-based manufacturer known for innovative and highly sought-after designs. Quality, innovation, and helping anglers catch more fish are Jackall’s top priorities. Produced using the latest engineering technologies, Jackall hard and soft baits are some of the most advanced lures available today. Body shape, balance, hook placement, sound, and so much more go into each lure design to create the perfect performance on the water. Jackall has introduced North American anglers to this premium tackle in partnership with Shimano North America Fishing. Jackall lures include everything an angler could need for fresh or saltwater, from lipless crankbaits and wire baits to soft plastics and hard swimbaits. North American anglers can feel confident when fishing with meticulously designed, thoroughly tested Jackall lures every time they hit the water.

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