Johnny Morris, Bass Pro Shops founder and noted conservationist, is encouraging families to get outside and enjoy the joys of fishing this summer, reminding them to “take a kid fishin’, you’ll be happy you did!” To help make those moments possible, Johnny and Bass Pro Shops are donating more than 55,000 rods and reels to youth-focused nonprofit organizations across the United States and Canada, helping more kids experience the excitement of their first catch.
With this donation, Bass Pro Shops has provided more than half a million rods and reels to youth-focused nonprofit partners across North America through the Gone Fishing program, opening the door for hundreds of thousands of kids to discover a lifelong love of fishing.
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