As KastKing begins the company’s 10th anniversary, they continue to expand its market share and increase brand presence. A large part of that growth is continued expansion into the traditional retail world through an incredible array of retail and wholesale partners.
KastKing’s promise to its partners is to be a reliable and trusted provider of inspirational and advanced technology products in the fishing tackle industry. In keeping with that promise, KastKing is proud to announce the addition of Eric Knickerbocker in his new role as National Sales Strategist. He will lead retail and wholesale sales efforts across America.
In this role, Knickerbocker will support the president to ensure that business strategies have been successfully executed to achieve top-line growth targets and maintain minimum margin levels for rapid growth.
He will collaborate closely with the marketing, product development, and supply chain teams to plan and launch wide product assortments with all US retail customers and fishing tackle wholesale distributors that will enhance and grow the overall KastKing market share in the US while building a solid brand foundation with effective promotional strategies.
“Eric is the perfect sales professional to fill this role! Not only has Eric spent most of his career in the fishing industry and knows our customers very well, but he also brings a unique skill set that elevates his abilities far above a normal sales role,” said Al Noraker, president of KastKing USA.
“He will be working closely with our marketing team to develop strategies that go far beyond the “Sell In” as he focuses on creating custom assortment plans and marketing strategies for each customer that will ensure “Sell Through” at retail. His analytical ability combined with incredible fishing knowledge will ensure that our customers will get the very best customer service possible”, added Noraker.
Knickerbocker, an avid outdoors man, grew up in Colorado and went to Colorado Mesa University in Grand Junction. Wanting to stay in Colorado, he accepted a position with Western Filament after graduation, where he honed his sales and marketing skills.
Knickerbocker sees this position as a perfect progression for his career after having worked in sales, customer service, and as a sales manager. He’s also worked in different industries with a wide diversity of products, which has helped sharpen his sales and management skills since dealing with aerospace buyers is quite different than those in the fishing industry.
“I’m a gear junkie and love the technical products I use, so knowing the level of design effort KastKing puts into their product development lets me totally geek out,” relates Knickerbocker. “The level of detail and design KastKing puts into the products I’ve worked with in the past shows me how important this process is to them. I love innovation and releasing products that are cutting edge, allowing KastKing to be first to market, and allowing the fun and excitement of being a part of a company with so much momentum! I’m so excited to work with them!”
Founded in 2013, KastKing had a vision of producing quality products designed by anglers for anglers and delivered directly to the consumer at affordable prices. True to that vision, KastKing products are developed through feedback from the fishing community and go straight to the manufacturing floor. This inverse of the traditional manufacturer-to-consumer formula introduces cutting-edge features into new products that anglers want and need. The brand has gained popularity among anglers by offering affordable innovation through in-house engineering, which allows KastKing to provide never before seen technology at truly remarkable prices. Ten years later, KastKing products have been sold to consumers in more than 150 countries and regions across the globe through a variety of supply chains. Originally, KastKing’s products were only available online, but consumers can now find their favorite products in a growing number of retail locations. For more information about KastKing and KastKing products, please visit our website at kastking.com or follow us on Instagram, Facebook, TikTok and YouTube.